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Tuesday, September 7th, 2010 at 5:39 am

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Six Essential Social Media Tools for Business Success

1. Your own blog

RSS is the proverbial spine Social Web. You can only benefit from exposure in many RSS feed directories on the Web if you have your own RSS feed to publish it. The most easy to have your own RSS feed is to start a blog.

But only from a blog is far from sufficient. Your blog has to be optimized and the contents of your Stay cool blog, sexy, and tools are integrated into other social media.

Free and almost free blogs you can start using tools available through WordPress.com, Blogger, Typepad o. You can also install a blog on your Web site with tools on WordPress.org.

2. Get your Facebook

In the presence of Facebook can be composed of a profile on Facebook and a Facebook page. They are different things and is very important to know which.

Facebook profiles of people, not a business. A company can create a profile for a key business representative, but not for the company.

They always have time to optimize your Facebook profile, completing as complete as possible with content that contains key terms that are relevant to the individual as agent of your business. Make sure that the importation of a blog and all other social tools in your feed on Facebook.

Facebook page for your business. A page can be created by a service or product, a local company, or a actor / artist / musician / writer, whatever.

His Facebook page is like all first impressions: he wants to represent your business effectively. Below is a list of a few Facebook applications to add to your page where you can help of a large printing:

Social RSS is an application that imports or RSS feed blog entries
MyFlickr the import photos and images from your Flickr account
Box helps you to add YouTube video clips on your Facebook page
ShopTab is an ideal application for the sale of their products, but has a modest monthly fee
FBML static HTML code into your page
Causes allows the acceptance of donations for nonprofit business

3. Professional Get a LinkedIn account

Although Facebook is the social network LinkedIn is designed more like a professional networking site. It is, therefore, an essential business tool - especially for companies doing B2B.

From his LinkedIn profile can be the first impression someone gets of your business, you need to take time to optimize it. Complete each section of the profile using your edited content and best key terms.

It is good practice to add applications that enhance their profile. Essential BlogLink is for the import of the posts. Another good tactic is to join LinkedIn groups that are relevant to your business.

4. Twitter account

Small but powerful, Twitter is a micro-blogging tool that allows entry only 140 characters. However limited, it is a social networking tool that allows users to interact with the messages in "real time". It is an incredibly effective way to disseminate information about events, products and services, but you want to use, and a normal blog, not as a substitute.

Instruments like TweetDeck or HootSuite help maintain their "tweets" fresh and plentiful. These tools let you after the date of their tweets so you do not have to be on Twitter so constant. You can add several at once and let the application to publish them at set times. HootSuite also has an option to import your blog posts and tweets.

The management of all the people you are following can be problematic, but the use of lists of Twitter to help minimize this issue.

5. A Flickr account

The media community raises and sharing Flickr photos and other images very easy. Is a very underrated social media. It is surprising how people can get a big exposure and enhanced placement search engine when using Flickr wisely.

As always, the secret of good placement is the constant use of key terms in the names, labels and descriptions. When you add images Flickr, rename files uploaded so include some key terms that are relevant to the image and your business. Be sure to include the same key terms labels and the description of the image.

Again, do not forget to integrate Flickr has all the tools to ensure social and adding them as galleries of your website or blog.

6. A YouTube account

The power of viral video is undeniable. If your company uses video Either way, you have to get the videos on YouTube. Even if you do not have videos of a product or a meeting or a training tool, you can create a list video playing on YouTube and you reap the benefits of its popularity. Commenting on other videos you can also reap the benefits for your business.

And if you have your own videos or playlists have been created, which must import them or use other social sites to integrate a video gallery in your blog or website.

Like any other tool Flickr and other image is better use the keywords in file names, tags and descriptions of the clips you add to these media communities.

Here is a presentation will help you start a realistic strategy "> social media strategy for your business:

http://www.slideshare.net/deltina/social-media-and-web-20-fundamentals-webinar

Regardless of the tools to implement, remember: The social web refers to the interaction. Join or start a conversation whenever you can, today is as good a time as any.

Here's to your success in the social web! Ready? Let's do it.

About the Author

Deltina Hay is a Web developer, publisher, and author. Her book, A Survival Guide to Social Media and Web 2.0 Optimization, can be found anywhere books are sold. Find out more about her social media Website and integration service here: http://www.PlumbSocial.com.

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