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Tuesday, June 3rd, 2008 at 6:05 pm

Top 10 things to know to create a video blog

In August 2010 began to plan a daily video blog. 30God.com was designed to offer original videos, no videos from sites like youtube.com collected. As we study the Internet is not able to find sites that provide what we creating. Much of what we have achieved has been learned by pioneers.

We face five major challenges in designing cutting edge of this blog. 1) Design site, 2) Generation of exclusive video content, 3) Editing of the videos, 4) format video and streaming, 5) Playback video on mobile and iPhone elaborated.

Our initial idea was to have someone who creates the site rather than ourselves, to have seven different video partners instead of the same person each day, to use an online service automated editing instead of editing your own video of all to ourselves, to put our videos on cloud instead of transmitting them and, finally, to join YouTube to provide the "i" invented. From our experience, here are 10 things you should know about the type of video blogs that we do.

A web designer or not: WordPress or Joomla to provide the opportunity design a fully functioning video blog. We decided not to spend our time educating ourselves on how to do this, but hiring a designer. Before selected three companies that give us a price to make this work, we made our work.We saw what we thought were the most beautiful, more intuitive and more websites captivating. Then, we have designed on paper what he saw as three different pages: the homepage, our videos taxpayer, and our file.

After we sat down with three different web designers. Are chosen based on their being small, innovative, and its ability to work in WordPress or Joomla. Two gave us deals with WordPress and one with Joomla. We could have gone with any of the three.

Two meet with the designer Often: Working with the designer was a joy. That are involved in each step and ended with a place that was different from what we had designed, but we liked better. It is important to recognize your strengths and weaknesses before entering such a venture. Do what your good and let others do what is good. But there were some drawbacks to having a designer. Web designers should not only be technical, but must also be artists. And as an artist, does not give up her "artistic eye". And so expect some tension between style and functionality.

3 One or more bloggers: Our vision is to provide one-minute videos with 30 second message is spoken every day. We could do ourselves, but as any blogger knows, comes with a message new and relevant for a blog is very difficult and exhausting. As a result, blogs or include other speakers, if they publish something new every day, or only after the new blogs regularly. Our vision does not allow videos regularly, so he thinks that our only option was to have multiple video blogs or video taxpayer.

4 Bloggers Pick the target audience based on: Content is king in blogs and websites today. Selecting the right bloggers be the first part of the determination of the content. They must be able to convey a thought in seconds that usually took a few minutes to communicate. And it had to be a little nervous. Our target audience is people between high school and early thirties. We determined the duration of our videos and let them determine the type of bloggers we wanted. The diversity was important. We started looking at people who spoke, but did not want the type of speaker that sucks oxygen when they entered the room. The final was not as important as the mindset of the person. We needed people who are young at heart more than people who were in the age range of our target.

5 eat lunch editing: video Our partners send videos every 4-5 months. We took and turn them into finished products. If you've seen the videos, you know they are high quality finished products. This would take several hours to make from scratch. Found there are several companies doing this as an automated online service. We had to save time, so we found that we liked and start using exclusively. Animoto.com is that we have chosen and are very happy with them more than two reasons. The length of a single clip Video is limited to ten seconds. Nor is the incorporation of the completely up to date (discussed below).

6 However, some editing is necessary: Once the video of taxpayers must be completed. There's nothing more boring than watching a talking head static. And while animoto.com does a great job, it remains the background sound must be selected, photographs, video, titles, credits, everyone has to be added. Right However, this minimum level of editing averages about an hour and a half for each one-minute video. A person who has knowledge of editing techniques to do the editing. You will find that you also have to develop techniques for editing still images and sound. I use Corel PaintShop Pro X2 (for the price) and Audacity 1.3 (Beta), a free program that is excellent for sound editing.

7 Nightmare compression format: If there was once a technology that nobody can agree it has to be video. There are many compression formats in the video industry alone. Compress video video in the format of your choice. Who have no voice in this. Here are some players recognize some formats and not others. And some video editing software will contact some formats and not others. A software tool that will become essential tool is a format change. I can use Format Factory, but there are others there. In the final MP4 is the most reliable standard. I work in a PC environment and choose to do all the editing to finally convert WMV format to MP4. Remember that the size File (MB or GB) per minute of video, the harder it is to see that the transmission on a computer without interruptions, but the higher the image quality they want to produce, the larger the file size. New players on your website enables you to offer a quality of several options for the final viewer.

To Streaming 8 Parking: When we started I thought I would need a dedicated server to handle all the videos that we be streaming. This allows maximum control video that was important to us at first. But I realized that moving to cloud computing and changing the landscape, especially in the area of Internet video. Life of the blogs in the archives. You can imagine that a blog is a text of a few kilobytes in size, but a one-minute video between 3 and 30 megabytes. Now multiply that by 365 a year, yet for many years that are online. And then, if successful and people are streaming all the time, the bandwidth is becomes very large. We discover animoto always storing their videos after they are finished editing them. You get the embedded code to place on your web site and when someone comes to see a video on his blog, behind them was played animoto video. This was a wonderful solution, because it remained completely hidden animoto the bottom, and never had to worry about bandwidth.

Browser Wars 9: Most people do not know that makes no difference if you see on the Internet through Internet Explorer (IE), Chrome, Firefox or Safari, but if you are designing a website, makes a big difference. Our site has been designed by some people who love Apple Mac and Safari. What worked in the browser does not work as well in IE, and then there are all different versions of IE. It was a challenge to ensure that everything worked in each of these browsers. If you are developing a more complicated WordPress site, there may be problems. And if this were not enough, in the middle or the launch of our website, Google, the owner of Chrome, announced that he would support a new video format that would solve the formatting problems. Chrome announced its own solution - again everyone for themselves. Just know that you need all four browsers running on the computer in order to ensure that what you want your customers to actually see what they see.

10 Pull Out Apple iDevises: The Internet has run smoothly for years with the videos that are shown through the use of Adobe software running behind the scenes flash. Next, Apple has decided to no longer allow their mobile devices and iPhone to use Flash in the background. Suddenly, all the videos on the Internet could not be seen by a whole new generation of Internet users. This was just as we were planning our new site that was based entirely on video. What were we doing? Animoto only offered the code embedded in Flash and none of the videos work. Decided it was more important to these customers to maintain control. YouTube offers an embed code that you can see and traditional iDevises Flash friendly computers, but in the use of YouTube that we had to allow customers to view our videos in other parts of our site - the loss of control. So MP4 file that we provided animoto.com and uploaded to YouTube, making it the only embedded code that we put in our YouTube player on our website 30God.com.

Hope this helps for those who might be planning to enter the world of video blogs. Not for the faint of heart or those who are considering how easy it is. However, it is one of the Future of the Internet.

Coleman Moore

Founder thinkGod, LLC

http://30god.com

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