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Tuesday, December 9th, 2008 at 11:58 am

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Guide to building websites that work

ark

Caution:

If you are looking to "get rich quick "close this page. You are in the wrong place. Common sense dictates that it is impossible. If you intend to build an online society most important, you need a webmaster and programmers.

But if you're willing to work building a small business genuine long-term value term earnings, read on. You've come to the right place, the only place where the average person small business can actually build a profitable business online.

Everyone has different reasons for creating online businesses.

Depends on who you are, from raw "newbie" marketing expert.

It depends on what you want in life and business ...

* The freedom and self-confidence?
* Increased revenue of an existing business.
* The growth and independence?
* Living life with passion.
* Recognition and support?
* The community and belonging.
* The skills and control?
* The additional family income and time.

No matter the reason, surely you want to succeed. But the bitter truth is that only a few people have or know what it takes. His Web site, whether that sale or not. Ninety-nine out of every hundred sites still do not receive the order.

We blame that on suspicious, scared Web-consumers.

Evil

No matter what you offer on the Web, your site must sell! Are you selling digital products like software, video games, or product information? Do you sell freezers to Eskimos (to store that sold ice) or other hard good players?

Do you have a store with dozens, hundreds, even thousands of items to sell?

I think there is no way I could sell hamburgers on the Web? Why not use the site to sell visitors on the recording of digital coupons for their special of the month? Simply print and present to the restaurant nearest you!

Maybe you are looking to increase regional sales in the global distribution? Or to generate business leads for your OEM? Are you considering adding an online profit center to leverage the infrastructure of your online store now is (1-800, warehouse, inventory, database, etc)? Obvious ... if you do well!

Or ... has its own Web site has been profitable only a dream so far? Well, everyone is an expert on something!

So ...

Think! Brainstorm a little. We can offer ...

* Services world-class consulting services in the special area of expertise?
* Special travel services, such as cycling through the Andes?
* Unique product information, based on knowledge of your work or hobby?
* Multinational Corporation? Businessman with an Idea?

Never mind. Here's the bottom line .. can make our site sell.

Just last week my family (extended) had a get together, something small. As the Most of these times everyone wants to know what everyone is up to you all joke about the little things. I am natural, usually get attention of all for being open type of Bilbo Baggins in the family.

During dinner I had eaten only a piece or two, when my niece turned to me and said: "Can you help me make my site sell?

I was surprised, because until now I had no idea there was a website or was trying to make any online adventure. The truth is that he spent in secret all their pocket money for six months in the payment of hosting and domain. He had installed a shopping cart, the set of all possible ways. But after 8 months had received only 18 unique visitors and made no sales of their works of art despite costing only $ 20.

I decided to help, of course, had no choice.

I took a class through 3 weeks. I'll try to summarize the process in this article, because I learned that there are plenty out there struggling with building a website and fail miserably to make money talk less him.

So many people out there go even a step further by buying resale rights to products, books, etc.

These are not bad themselves personally as I've written a few. But if you do not understand the fundamental principles on online businesses that fail and lose your hard earned money too.

But first line allows the problems that my niece was having. He mentioned many things, but here is a summary

1.No traffic

2.No sales

Irrelevance 3.Domain Name

I'm sure many people reading this will identify with these problems.

If you are new to the business of web-based construction must read the entire article to avoid these traps.

Everything we build in life should be firmly laid a good foundation, this also goes for the construction of websites for profit. In our case, here is the base. . .

CTPM

Contents of pre-sale monetize traffic

Step 1 - Understand the difference between "pre-sale" and "sale".

Content Traffic - PREsell - monetize.

What is it? Where is the magic?

No magic. And it's all about your "pre-customer" about the hundreds of millions of people surfing the net every day ...

People use the Web as a research tool. Looking for high-credibility value of the information or solutions, anything that can fulfill a wish to have very expensive or solve a vexing problem they are experiencing.

Success in the Red It begins with a critical mindset shift. This means that the strategy of replacing well-known line "location, location, location" with ...

"Information, information, information."

In the virtual world, no one happens to walk past, see their business and enter your website. Surfers on the net are not looking for you or your company. People are looking for information solutions. After all, if you knew existed, would not be searching. It would be customers.

Online, you must generate traffic to your own to grow and be profitable. Therefore, its main task, and before you make your first sale or recommendation of a customer (often well before the person is even aware that s / he is shopping!), is to provide information (Ie, content) that people are looking for, so that search engines like. In other words ...

Give them what they want.

A site content based on the theme contains the information based on a theme. Each page focuses on one issue that is related to that topic. The net of all information form on every page of your site content.

These specific "topical pages" are called "Focused keywords on pages of content. "What a good position with search engines (SE), which attracts lots of targeted traffic.

The high value content "hot" (Ie PREsells) by visitors OVERdelivering what they came for ... of information.

Visitors began to play and trust you (based on what is written on in place). Its content-rich site builds trust and credibility ... "Pre-sale!" The visitor begins to like and respect ... you are a knowledgeable expert.

This credibility is creating an open dialogue with option to purchase or hire open to thinking. You are now a mere click away from monetization (traffic conversion Presold in dollars) ... affiliate links for pages, contact forms, Google ads, your own store, eBay auctions, or any other form of economic benefits - that are now just a click away easy!

This proven, results-generating process ...

Traffic CONTENT pre-sale - monetize

... work. No matter how you plan to monetize ...

* Partner merchant sites that you represent as an affiliate
* An order of the pages of the site in a prospectus can buy their own products (hard goods or digital)
* A contact form where visitors can use to keep in touch with you for more details about their professional services or the opportunity to network marketing business
* Your own online store
* A site selling a relationship, noncompetitive service or product, in exchange for a referral fee
* The site established Sales (become its own branch better!)
* An announcement of the Google AdSense program
* Any combination of the above or others!

Visitors Presold convert more easily and more frequently in paying customers ... which is exactly the result that your online business wants and needs to grow. That's the advantage winner of a "content site based on the theme."

Contrast that to a visitor who arrives at a retail site ... uninspired, relevant content, editorial. Sell just about getting the sale. If you do not have a mark (and most of us do not), if you have not built a relationship with your visitors, their sales opportunities are almost zero.

Why? Well, what person would you respond? A stranger with a sales pitch or an expert friend / expert to make a recommendation? Become well informed that friend / expert.

Great content encourages visitors to think of yourself as a "friend / expert" rather than a stranger. And if you create a truly info-rich site, you really will become a trusted expert, sharing her wealth of information. It is basically create your own brand ... their "brand of one."

People "buy" from those who know and like. They resist sales efforts of all others.

And that is why 99% of small businesses fail online.

The sale is not the first priority of your site. (In fact, you can decide not to sell anything and become a "infopreneur" instead!) Your # 1 priority is PREsell through the delivery of information that visitors seek.

To "monetize" (ie, convert visitors into money) later.

Pre-sale effectively creates an option open (or open to hire) mood of visitors and "get the click" to their source of income generation (whatever monetization models may be). That's what produce high conversion rates (the percentage of visitors who are converted to dollars) and generate more income for you.

The needs of your group objective should be your No. 1 priority, the reason behind every action you take. His desire to earn income always comes second. Paradoxically, by their income rises.

Once you have absorbed C - T - P - M, please, that this is not "theory." It has been demonstrated many times that the only way the person that small businesses succeed online - it's reality. You are now ready for ...
Step 2 - Law on "pre-sale Reality."

As I mentioned, the reality of the pre-sale is that it works ... If you work! Thousands of ordinary people every day business have done exactly that.

The reality is that everything is under control, much more than the world of risk, the online business.

What about building traffic, ranking highly in search engines? Do you think that only professionals (called Search Engine Optimization or "SEOers") can do that? No, actually, you have the great advantage.

Bots are in the business of delivering relevant and high quality results.

It is not necessary for good luck. No need for knowledge of SEO. Just follow and trust the C - T - P - M process.

It is through the search engines (PE) that will reach visitors. Most surfers will not move after the first 10-20 listings on the results of a search engine's search pages. This is where.

Secondly, the description of your site will be interesting and credible. So will "get the click".

When a visitor is through a search engine like Google (or Yahoo search or Windows Live), intelligence think s / he feels. After all, s / he found. You are not advertised (actually, once you increase traffic, you can sell advertising!). All that remains is for you to deliver more - PREsell!

Once you realize the logic and power of C - T - P - M, then you know success really is feasible. In fact, it is "yours to be had. "And if you do not succeed right away, keep trying until you find the right approach.

Just a mistake by quitting smoking. Patience and persistence in the final instance, the rule day. Or, to quote Calvin Coolidge ...

Persistence wins. Keep pushing ... businesses build will face its own momentum. Will meet all its objectives, if put in the BAM ("Brain and Motivation"), time and persistence required to grow something that is worth achieving.

In a nutshell ...

You understand C - T - P - M. More importantly, are willing to invest (and "invest" is the perfect word!) Time building C - T - P before financial gain. Once you do, the conversion of visitors presold money is the easier (and more fun!) your business online

Step 3 - Time! Maximizing conversion rates and profits.

Monetize presold visitors is easier that proverbial fall registration. DAY 4 discusses the variety of ways you can monetize. Addressing this issue at that time.

The key point is for now ... You are not your monetization model. Do not think "being a member" or "the sale of an e-good." As a matter of fact, decide on any one method of monetization.

First of all, you are in the "business of content distribution." We then get economic benefits.

And ... Diversify. They have several strong revenue streams. For example ...

One of the pages may have Google ads AdSense and affiliate links. You can choose to add an ecommerce store to sell non-perishables. And selling some e-books through ClickBank, too.

Monetize However, do not push your visitors. Let the content to get ahead with their revenue generation instead of stopping places in his way.

This could be a link to a sales page for your product or service, the site of its merchant-partner or a click on an ad for Google AdSense for example.

Instead of pushing them, make them want to click. It makes all the difference if the visitor feels that it is their idea of giving their "Most Wanted Response" ("MWR").

Once you have presold traffic, monetization is only limited by your imagination!

So do not worry about that now. Instead, let's talk about a broader concept of the benefits ...

No business is easy equation to follow in order to maximize profit. It is the same equation, if you are working online or off ...

INCOME EXPENSES equals less profit.

It is not an equation complicated, it is true! But people tend to forget about it.

If you can increase the amount of money that is coming into your business, and reduce the amount of money coming out of your business, you have more money at his business.

So let's start changing that equation of benefits for them (and your bank account is!) by improving the first part of the equation ...

Income

There are two main ways to increase revenue (ie the amount of money you earn through their products, services, and / or other monetization efforts). You need ...

1) To expose more visitors to their monetization models ...

This means that you need to attract more targeted traffic, people who are especially interested in the theme and topics (in relation to that matter) on its website. High-value content is the key factor behind the traffic volume and its ability to increase and sustain it. And here's the good news ...

If you get the words "right" on your page and if you have great content, which will be important ever-increasing traffic! And here's the best news ...

Once you have that traffic into your site, your "Most Wanted Response" ("MWR") may vary ...

* If you are a seller of services, the MWR is click on the button "Send" in the form of contact with you - close the deal and ensure an employment contract.
* If you are a vendor product (hard goods or digital), the MWR is click on the "Buy" button on your order page.
* If you are a member, the MWR is a "click-through" sites of the merchants associated to represent you.
* If you are a pure infopreneur (ie no "clients"), Google AdSense play an important role - there are ways to place the Google Ads to maximize the clicks (and revenue!). And there are other ways to earn income without having to deal with a customer!

2) Maximize the percentage of visitors who "click" (ie, your conversion rate)

Not matter what, your goal is to "get the click". Convert your visitors into clicks, which in turn make money - maximize clicks!

Rate conversion is simply the percentage of visitors who click and turn into dollars, in one way or another. Great content and appropriate strategies to maximize your conversion rate, no matter how financial gain.

His visitors came to your site, I loved the content, and decided its recommendation was credible or are interested in a Google ad or bought your eBook. You click!

Inside ... traffic ... click ... dollars in revenue. The higher is your conversion rate, the higher your income!

We will use a subsidiary to illustrate. In this case, the Committee means that the percentage of visitors to the site your vendor-partner to provide the answer to the merchant pays either a click, take one or a sale.

The more traffic you get, the more likely have to increase their CR. For example, you refer 100 visitors per day traders buying partners and 1%. You get paid to buy one. However, if you send 1000 visitors per day and 3% buy, you get paid for 30 purchases!

Yes, C - T - P - M can increase retailer-partner CR.

Thirty times income. That's the power of traffic and pre-sale. And that's what
C - T - P - M offers.

Now for the second part of the profit equation ...

Expenses

Every business has its costs. Maximizing profits does not imply that it should minimize the total costs. After all, if you spend money or time in your business ... makes no sense!

This process saves countless hours, too. And time is money. Naturally, like any start, still invest advance the time to reap the rewards later. Unlike "traditional" business line capacity, every hour is the time spent researching past perfect.

While for the first, traffic and revenues are low. That's normal - you're an entrepreneur building a business, not an employee ("Business mentality"). And then ...

Construction begins. Like a snowball gaining momentum and size, your business grows and grows ... changes in life.

Let's move on

* Off-line, it is "location, location, location." You put business where people go. Passerby traffic!

-Y-
* On-line search of millions of "information, information, information. "But they do it alone. There is no such thing as" pedestrian traffic. "

You are really smart if you believe that M is the easier to C - T - P - M.
And speaking of C. ..

To succeed online, you must start at the "pre-customers" to begin ...

People seek information, find solutions. They are not looking for you. Give them what they want to turn knowledge into high quality, on-demand content.

Before you can do that, you should know ...

* What they look
* The frequency with which search
* How badly they want
* What the competitors already offer and how they
* Content that you are going to deliver, and how

Your next goal is to find the best site concept.

The rest of your business rides on your choice of site concept.

Let's talk a little about the concept of the site.

Here is how you will reach your best concept Site ...

1) Create a list of possible concepts site and choose your top 3.

* Everyone knows something about something
* Three Concepts of the site? Why Why three?
* Why do some quick research.

2) Use tools like Google Adwords and https://adwords.google.com/select/KeywordToolExternal www.wordtracker.com! Concept to the investigation of the site (s). Research keywords for each of its major Concepts.To Site 3 and organize your keyword research even more, I recommend you use http://www.keywordresearchlab.com/

3) Evaluate the following factors for each site concept ...

* Number Keyword
* Profitability
* Knowledge
* Passion
* Subject of "sexy"
* Potential monetization

What is a site concept?

It is the central theme, the niche on which to base the content of your site (hence the term "Theme based the content of the site "). Every page you write is about a subject that is related to the concept of the site. Each of the topical pages focuses on a particular keyword is why we also call these pages "Word-Focused Content Pages (" KFCPs ").

Now in search of his concept of the site ... your theme ... niche market that can dominate.

There are plenty of Web space to more than one in any gaps. Do not worry if you find competitors. You have a great advantage - remember that 99% of small business sites fail, even more beautiful than it cost $ 20,000 to build! So ...

How to identify your best site concept

A great "concept site" should ...

* From the demand. A reasonable number of people should be seeking information on the subject. If the issue is too n-(for example, an unknown outside the island-of-a-out of the island in the Caribbean), there is sufficient demand so you can make a profit, but all his (too small) market is!
* Do not be too broad. If the concept of the site is so large, the competition will be tough. The number of competing web pages is too large, especially as major issues usually have their main competitors. For example, is impossible to "own" the theme of "journeys". Let these super-wide issues for companies like expedia.com. Even the concept of site of "Caribbean" is highly competitive. If you are 60 hours per week and are willing to work for a year, you could succeed. But creating a site about one of the islands is their best chance ...
or most likely know a lot about an island. And that goes for the "islands of knowledge" not only geographically islands!
o The competition is less intense. Therefore, it will be easier for your well written content pages to the top with free search engines.
or those who are to be very specific. They will be much more interested in content. It is much easier for the PREsell seeking topics ("keywords") in connection with n-large issues.
* I excited. Choose something you know and love (or that you are willing to find more). If you do, writing a huge amount of information packed pages of content becomes an easy pleasure instead of work. Think "passion" and "knowledge" - if so, which is reflected in its content.
* They offer high potential ROI. It must offer excellent options for monetizing the traffic to your site. This ensures that the ROI (Return On Investment) you want. Make every visitor to your site a potential revenue generator.

In a few words about the election his concept of the site? ...

It takes as long to build a business with low potential and high potential. So invest the time, take the concept of right place, and that will maximize your returns later, generating more income per hour spent on the road.

The Plan ... How to develop your best site concept

Most people do not in any business, because they do not plan accordingly. If you pick the wrong concept of your site, if you have bad subjects for your web pages ... get the wrong results ...

No traffic = No income.

This will not be your destination. So to get to work at its best Concept Plan ...
Step 1 - Create a list of potential Site Concepts and choose your top 3.

Write your ideas for good "Concepts Site ", and hit you - make your list as long as you can. What you know and love? What have you learned" on the job? "As read the newspaper or watching a talk show on television or chatting with friends / colleagues, or browse a bookstore, keep your antennas for new ideas.

I think ... You can tell a lot about something that is ignored

Everyone knows something about something

What's under your nose?

Three views of the site? Why three?

What if you only have an idea for a niche market? Well, you have nothing to compare. In general, it is best to develop a "top 3" and then use a tool www.wordtracker.com or Google AdWords! to compare and choose the best.

Development Getting ideas for your best site three is important, so take your time doing this. Remember ... the final concept will be your business base.

OK, come on ... Choose the three areas that you love and you think you can attract others. After all, if nobody is interested in your place, you will not get much traffic. Without traffic, so could not have a Web site. You would be invisible (like 99.9% of commercial Internet sites)!

Already have a business? Perfect what the best site concept.

If you have an established business, you already know the overall theme / concept of your site. It is now necessary to determine how more profitable to approach the concept. Like the above example of jazz, you can "spin" any subject in many directions ...

* Reflects the "solution" offered by your company, or ...
* Go to a particular segment of your market, or ...
* Provide a specific angle, etc.

It's all about choosing to turn. Write down some different concepts of your business related site.

Choose items that are not very broad in nature (eg "The journey" is very competitive). However, there are too niche n-(for example, was unknown outside the island in the Caribbean) - not enough people search "too-n-" niche.

The Goldilocks "just right" niche is enough to make the ultimate "master" but it is also broad enough that there is sufficient demand (ie, enough people doing searches on the engines) for you to build traffic important. Choose on the basis of "gut and the brain" ...

* If you like the subject, others probably do too. Buenos issues that are "fair" have an audience that identifies with the subject.
* If you know an area that already has a pretty good idea of what might be "too broad" or "too n ".

Use common sense

What is "too broad?" It's an idea that the market is too big. For example, "Journey" was an extreme example. "Italy" is too broad. Choose "Sicily" in place (if known.) And "New York" is too broad. Instead, try to "Tribeca" ... or go with "New York Pizza" in place (if they love it!).

"Too n" is the opposite. Simply not enough people interested in Caltanissetta, a city of Sicily. Sicily is the "fair".

"But how do I know if it is too not too wide if I'm starting? "

Good question! Use your common sense and knowledge of each place, of course. And there is a good technique that helps, too!

What are the key factors and its guidelines?

# 1) Number of keywords

A concept site that offers more keywords, the better. We offer the possibility to create more content. Therefore, all else being equal, choose the concept of the site with 300 words about pruning of which only 100 "made its cut."

# 2) The overall profitability

The keywords that have higher demand, lower supply and profitability (value demand / supply ratio real), the better. Again, this is not an absolute, just an indication. Use your good sense.

Compare the profitability an overall site concept to others. How many keywords is solidly profitable each? (.. Remember. profitability numbers are useful, but use his discretion to make final decisions.)

# 3) Knowledge

Think of each keyword as the subject of a future Web page (which is what you will). Do you know what I could write those words? Obviously, leaning towards the concept of the site that you know better.

# 4) Passion

Equally important ... What turns you on site concept more? Choose a site concept unprofitable if the idea of building a site around excites you more! It will be fun to create interesting Web pages on the subject and do the necessary research to keep up. Not a job if it's fun.

# 5) Topic "sexy"

It's not just his enthusiasm that counts. Some concepts of the site are more likely to excite visitors. Trust your intuition about what excites most visitors. It's easy PREsell your way to a strong "brand" a themed fun, exciting.

# 6) Monetization Potential

Find a concept site that offers the possibility of building multiple revenue streams. CTP is useless if there is no potential M!

You should be able to monetize presold its traffic. And the ways to do that better. How many of these could (eventually) the application of each site concept, and how type of financial potential? ...

* Represent the products / services of related companies compete not online (ie, affiliate income).
* Partner with an online business, customers send them in a pay-per-click, per lead, sale, or function of every month
* Sell your real hard or e-book.

• Make money by placing advertising on your site, like Google AdSense, or direct sales. (You know what? To your site Advertisers are close!)

• Sell your services (for example, develop customers for your business writing or Java programming).

• Supplement / build your local offline business.

• Attract more bidders to eBay auctions.

• Build hot leads for your network marketing ("MLM") risk.

• Rent - no heavy equipment to extras from the films of your own villa Islands Cayman.

• Traffic - send traffic to your own e-commerce business (for example, your Yahoo store or e-commerce site).

Finish your concept of the site and get a good domain name.

Now you have your plan of content and monetization plan firmly in hand. All what is between you and your perfect domain name is a little more work.

Refine your concept of the site and register your domain name ...

1. Take key decisions.
* What is PPV?
* What is the turn?
* How to reduce you?
* Other considerations?
2.Work in content content is king and vital for pre-sales and the selection of VPP.
3. Final Evaluation ... Loop, if necessary.

4.Name this domain

Step 1 - Take key decisions.

It's time to make some final evaluation and thought. It's time to make final adjustments to his concept of the site and domain name to answer the following questions, which go beyond the "knowing and loving your niche market," the first basic advice.

What is the PPV?

A pre-sale value proposition ("VPP") answers, in very few words and hopefully with just a touch of character, two Critical questions about his concept of the site ...

* What specific and high-value information does your site deliver?
* What is your unique positioning for this delivery (ie, the angle of approach - more on that in a second)?

A good VPP transmits these answers out loud and clear. And the best way is to include your VPP in your domain name!

Do not "OVERclever" or subtle here. Include your keyword and add the concept of VPP "marketing angle / theme" to it. Make your VPP / concept clear to your real person. And, of course, the engines rank your site a touch higher when your keyword is included in the concept domain name - to feed the spiders.

What is the twist? (Also known as "positioning")

Decide on the angle of approach. How are you positioning information? I have a teenage friend who writes about his adventures in the Cayman islands.If your site is called Cayman Island beaches.com. An older person may write in a more sophisticated tone for a place called high net worth-cayman-island.com.

See how positioning can change a domain name? See how you will attract and maintain a completely different subset of people who are interested in the Islands Cayman?

The domain name must contain the keyword concept of place, of course. But the days are long gone when caymanislands.com be available. Of course, if your "keyword.com" is available, holds on. Otherwise, use the "extra words" in your domain name to get their pre-sales Valuable Proposition.

How wide or narrow you?

The scope of its niche market should be as narrow as possible, however, still offer great potential for profit! Every success story starts small, then builds. And if you're like most people, you do not have time to go concept in a big, broad (eg all the "Caribbean" - follow "a certain island") at a time. If time is a limiting factor to stay, especially close.

More reasons to go close ...

* It will be difficult to win in the EP if the concept is too broad.
* Competition is "bigger and badder" in the big pond - better to be a big fish in a small pond.
* You will need to create content and devote more much longer.
* It is almost certainly have more knowledge and passion for the narrow choice.
* The same for the visitors - tight, focused niche appeal highly targeted customers that are easier to PREsell.

Choose a place that "PREsells well." It is more difficult PREsell a broad - The closest is the place, the more targeted the visitor ... and more enthusiastic. However, if your topic is too narrow (for example, "fashion models Norway since the mid 1700's! "), The target market is too small - you may need to expand the concept of something (for example," models Scandinavian fashion ").

Other considerations ...

1. Do not mix items on its site or domain name. You dilute the effectiveness of your website seekers and cloud the message to its visitors. Everything from domain name, everyone must pull in the same direction. Therefore, the cayman-island-beaches.com not write about Antigua and Barbados.

Search engines are increasingly focusing on the theme of the site in general. So if you decide to develop a broad concept with several major issues that will be more difficult to win the war of the sub-topics if one site is dedicated to a sub-theme. In other words ... the Nichia, the better.
2. Review of their notebooks. Are your ideas about content in any direction you interesting? All special monetization ideas? Keep notes and helps later.
3. "Flow to the money." Your domain name / site concept / VPP / all content should flow naturally toward monetization options ... products or services to sell or recommend, your local business, etc.

Yes, although the flow to the Google ads (click here for an example). I think the "cash flow" is the process through.
4. Remember that both kinds of visitors ... Spiders and humans
* The registration of a domain name search engine friendly, keyword containing the site concept. That's the easy part.
* For the conceptual part of the site's domain name, add a word (or two) that communicates to its VPP. If you can capture the "voice" ("attitude"), which is even better (but hard to do while maintaining short).

Planning to sell a product (hard goods or digital) or a service? Let's clarify the difference between PPV and USP.

A USP ("Unique Selling Proposition ") is the most powerful benefit service or product, in combination with a strong, unique of its business. The fundamental answer that question ...

"Why should I buy (or rent) you?"

Where does your USP belong? Not on your domain name.

Not on your homepage. In fact, belongs only to one page ...

The page that sells your product or service. Never forget ...

PREsell first (PPV), and then sell (USP).

Here is a simple exercise to help you develop your USP ...

STEP 1) Write what your company offers.

STEP 2) Describe the key benefit (s) to your customer. What the pain does not heal, what solution you offer?

Step 3) Identify the unique / Benefit. What makes you stand out? Further work on this until you can clearly separate from the matter. There must be a compelling reason to do business with you ... in instead of your competitor.

STEP 4) a summary of the above in a tight, powerful phrase, encouraging them to persuade their customers to do business with you, to market their funds for benefits delivery.

This is much harder than it looks. But do not give up! Your competition is just a click away. So your USP must convince your visitors that you are, and that its product is the one.

Is a second huge advantage for this exercise ... You learn a lot about you, your product and your customer!

Step 2 - Working for the content content is king and vital for pre-sales and the selection of VPP.

Now you're ready to create value, pre-selling content, you need even more research

PREsell writing is about bringing your personality and existing communication skills for the keyboard. It is about building the personality, a unique twist, sympathy, happy with zip, etc. in place.

His "spin" or unique positioning is one of the most important decisions. Everything, even his voice pre-sales, it is derived.

Visitors know the great content when they read it. Win, pre-selling content "Works" on several levels ...

1. It has a "been there ... done that" voice and style.
2. It has specific, "Knowledge spark "that comes from actual experience.
3. It is supported by a depth of useful information. This is where a good reference material plays an important role part.
4. It is consistent, page after page, the e-zine issue to issue, from week to month to year.
5. It is for the client, of course.

Good Pre-sale is critical to your success. No PREsell after writing the content. You do it before writing - whatever you plan to finalize its contents will be. It means pre-sale ...

1. Write to communicate
2. develop their own "voice" in style and substance
3. Turn your site / biz / SELF into a position only
4. honestly convince people to trust and like you.

Do you think you cannot write?

Relax. If you can communicate to all, writable. We all communicate every day. At work. At home. With our boss, our colleagues. With our spouses, our children. With our friends and our enemies.

All contact and build our "brand of one" in "real world" every day. And yet, many people turn to turnips when they have to "write".

Smile There is no good reason to become a "keyboard-turnip".

I recommend writing Http://www.six-bucks.net/netwritingmasters.zip.it Net Master is the only book in the world that shows you how to communicate with your keyboard, too. Use the guidance and strategies Net indicated in writing winning master to create relevant, information-filled pages of content that make your site stand out from the crowd, which open the minds of visitors to its tissue offers monetization in place.

The content is the basis of CTPM process. Doing things right and everything else falls into place!

Get your voice and positioning VPP "fair" are so important. Net Writing Masters Course virtually guarantees that your site shine. So we take the time to print, read, and the dog-ear this short, easy to read e-book.

Step 3 - Final ... Loop, if necessary.

For now, you are confident and excited - you've done well. You have found the "right" mix of specificity and profit potential. You know your position and your target market. And you have both the plan in hand and a monetization plan describes several ways to monetize those who find love and its contents.

What else?

If you are concerned at this point that the concept of place is too broad or too narrow, or that is "fair" but does not project the expected profit potential, you have several "loop" options ...

i) Loop back and review / improve your monetization plan.

-O-

ii) loop and a shower of high profitability keywords. Grow and fine-tune your content Plan.

-O-

iii) Loop and develop a new concept site.

Some people who should do this, do not. Why not?

Tired because they will not feel out all the time spent so far. The idea of making it all makes them feel tired, depressed, frustrated. But this is not just a problem that needs solving. And remember this ...

* Loop again, even if it is "all the way" at first it would be a waste. It would be a tremendous savings in time and energy future.
* Y "does it all" a new concept site, if necessary go back, it's easy. Now that you've done it once, the brainstorming process all can be done in 2-3 days to an hour depending on your pace.

Recognize that you are "in" more by passion than money. It is the only site a hobby? Do you want to create a site about something you like? There are secondary gains? If so, go for it! His passion can be its own reward.

While acknowledging that now, you will not regret ... and may be pleasantly surprised. Passion is a long way!

But if M is important bond CTPM, as far as necessary until you are sure that your research really "shows you the money."

Step 4 - Ready? That domain name!

A good command ...

* Short and strong
* Significantly - conveys a clear message
* It is easy to spell
* It is easy to remember
* It is unique and descriptive, and "you"
* It is solid, non-classic, hokey
* Uses its VPP for human visitors
* Contains the keyword concept of room for visitors spider
* It's attractive to humans (for example, "Cayman-Island-beaches.com" "Islands Alligator "is there for the engines and" Beaches "is there for humans)
* End the class. "Com" ". Net" or. "Org" (for the moment, best seen by surfers).

When you do use hyphens in your domain name?

If the two versions of a 3 or more words in the domain are available, use dashes because they make the word breaks more obvious to the eye. In addition, the engines usually treat a hyphen as a space. Therefore, it may be more likely to "see" the entire string as separate words.

For example, that it is easier to read? ...

prices-on-the-net.com or ... pricingonthenet.com

The scripts are less important if your domain name has only two words in it. See how netpricing.com cyberpricing.com and do not really need the help of a script?

Use hyphens (even though the domain has only two words) if no-script version is already being used by another person. But make sure you are not violating anyone's trademark (more about that later).

Note: If your business is 99% online, online problems to deal with scripts are not as important (for example, telling people how to write, people forget to put the script after reading the print ads, etc.).

Here's the bottom line ...

Domain names are so cheap that it's a good idea to have both versions (with and without the hyphen), just to make sure a competitor does not have names that could be confused with theirs. You can always make a point of the main domain.

Online or offline, and Branding

If you already have an online business can be important the use of its trade name as a domain name rather than creating a new domain name for it. On the other hand, it could give the site a name used by the VPP, a then use a redirector in the housing domain parking and redirect its company name to your site. This works especially well with business cards and other forms premises off-line marketing.

If you want to brand your site, you want to be really creative and come up with a domain name of a word. By example, if you want to brand a site about credit cards, you may use the name "creditopia.com" or "crediteria.com" (sorry, the two are taken!). Easy to remember, and have a VPP ("utopia of credit" or "cafeteria" credit).

Or you can find a domain name by simply adding one or two letters as a prefix or suffix of the site concept keyword (eg icallcard.com).

You'll have to be more creative to come up with a short domain name is still available, but a little extra time spent now can pay big dividends later.

Advice especially ...

What separates the successful people from those who do not?

The famous story of Thomas Edison is that he failed to create a light bulb 1,000 times. He learned not 1000 ways to make a light bulb.

Failure simply means that one or more mistakes were made. Learn from them. Try again - it will be much smarter the second time

Some people have character traits that hurt their chances of success. We do our best to help them overcome their barriers. Everyone should work to improve the car, especially those with "no pre-set" - what are your worst enemies, it almost seems determined to fail.

La Tortuga

Eliminate any "get rich quick" ideas that the Internet can be placed on the head. GRQ not exists.

As you stand at the beginning of a trend that will grow geometrically in the coming years ... CTPM ... building revenues through content.

More and more small business owners are beginning to realize ...

Never mind that the monetization options you choose, you must have targeted traffic and lots of it. And to attract that traffic, you must create high value content centered.

High value content is content that is the cornerstone for building a profitable, viable, vibrant business Web.

So not only is ready, you have a great advantage ...

You are leading the trend! And what's a trend that is! For some inspiring role models, to see success in action ...

Ultimately, it comes down to what one of my "business hero," he once said. I will repeat here, for the perseverance is the most common "must-have" on the road to success ...

"How to Succeed? Hard enough."
- Malcolm Forbes (1919-1990)

Why most people do not

Why most people do not? I think the reason was that the whole process implementing an online business is too complicated for most people. There are plenty of ways to screw up. It hurt to visit some of these sites and notice of a dozen obvious errors in the first few seconds - blogs do not allow permanent links, cutesy holders without words in them a poor choice of themes, titles the pages that still use the WordPress default format, ad terribly suboptimal designs, contact information hidden or lost, etc. Any mistakes could jeopardize the results of a site. More than one is practically a death sentence. Such errors cause problems for human visitors and the engines search.

But at the same time, there were teenagers humming nicely, generating four figures on monthly income after working on their sites 6-12 months. That does not necessarily get everything right, but they were smart enough to solve the major Internet problems early.

The most This bothered me was that people were too often not because of technology. Many of them had great ideas and content very good. It was a shame to read some of their articles and think to myself, this is a great thing ... a shame that anyone seeing it.

Part cruel and unfair business online is that if they are not very skilled on the Internet, you make mistakes on the technical side is totally foreign to you a. You may get the right content, but the technology will bite you and paralyze his results.

But it's still a very unfair situation. There are people who can write great content that really deserve to be getting a lot of readers, but they do not understand permalinks, RSS feeds, ping, or other technologies are doomed before they start.

I once saw this happen, basically decided I better shut up encouraging people to run an online business. People were asking me for new articles on the subject, but I thought it was a good idea. I worried I'd be doing more harm than good.

A new solution

I recently came across a far superior solution to this problem - A way for people to build a successful online business that does not require them to become technology gurus.

What I recommend is a site service called Build It! - It's an all-in-one to create and build an online business. You pay an annual fee for the service, and offer all the tools that you need to build a website to generate income. That hosts the site for you, help you register your domain name, and provides integrated tools such as page point and click generators, built in the blogs, the builders of form, RSS feeds, and more. Many of these details will be treated for that, so not have to worry about them.

You still create their own content, and use their tools (or your own familiar tools) to create a site based in their original ideas. That focus on the content. They help with the technical implementation side.

I do not recommend this solution for everyone. If you already created a successful website that generates thousands of dollars a month for you, you do not need this. I do not need me. But if you're one of those people who have been slowed by technical complexity, then this is definitely something you should look. This is the kind of solution that I recommend in an instant of my non-programmer friends who want to get something online, but quickly lost in a sea of jargon.

There is much to explain about this service and why I think it's a great idea for most people interested in building a successful online business. So I wrote a whole article about it here apart

Site is about building a set of tools to build a website. Site Build It! (Site Build It!) The only all-in-one site building, site hosting, and marketing site product that makes it easy to build a business professional, popular and profitable.

follow all the techniques I've mentioned here, and even add more to ensure success.

I have not used the product personally, but if what they say is true, it must be cos they have a huge customer base and seems very happy, then I recommend that Site Build It and fit for yoru success.

Before I recommend you see the following

Site Build It page the product.
http://buildit.sitesell.com/moneyorganization.html

I'm probably becomes a kind of salesman Site Build It! because I really think this is a big deal for many people. Not just building your own online business will a qualitative leap in their own personal development but also can generate revenue to fuel its continued growth.

I wish you all the best.

About the Author

Madusha Writes freelance articles.
He owns and manages http://six-bucks.net/reviews/
or check the complete article here

http://www.six-bucks.net/reviews/article.php/24-04-2008GUIDE-TO-BUILDING--WEBSITES-THAT-WORKupdated-20082.htm

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