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Sunday, June 5th, 2011 at 9:03 pm

Top of Twitter tips for business promotion - A guide to Twitter for Position2 - Part III

Coupons Twit

• Increased sales for your business, giving fans exclusive coupons
• Use coupons to distribute http://twtqpon.com/ via Twitter
· Get your tweets indexed in http://cheaptweet.com/ by using the hashtag cheaptweet and increase exposure of their bids

Twitter promotion

• Now you can run offers sweepstakes through Twitter to create brand awareness, increase sales, etc.
Establish the goal of promoting Twitter
• Make sure that there is no bias in the promotion and be transparent in what you offer
• To participate in the offer, ask users to include hashtags in their tweets
· Track the performance of your campaign using this tool for monitoring trend http://www.trendrr.com/
• Make sure that you do not spam their followers and avoid sending tweets from many about their sweepstakes offers
· Calculate the ROI of the campaign by breaking it down into: Number of winning new converts, products sold, new visitors to websites, etc.

Blog timing

• Increase traffic to your blog using this tool for self-feeding, http://twitterfeed.com/
· Tweet comments on your blog through this wordpress plug-in: http://www.jonbishop.com/commentwitter-plugin-page/
· Include in your Twitter conversations through this blog wordpress plug-in: http://www.paulmc.org/whatithink/wordpress/plugins/twitter-friends-widget/
Includes a retweet button on his blog to spread virally using Twitter. You can install the retweet button here: http://tweetmeme.com/about/retweet_button

Facebook Sync

• A Facebook page is a marketing channel for most brands. A marriage between Facebook and Twitter will begin greater commitment and conversations
• Integrate with Facebook page Twitter Facebook application using this: http://apps.facebook.com/twitter/
· Avoid spamming your fans on his Facebook page with updates on Twitter too
• Use this application: http://www.facebook.com/apps/application.php?id=115463795461 selective to last post Twitter updates

Press Release Optimization

· Get more exposure for your press release (PR) per share on Twitter
· Keywords Use the first 30 characters of your tweet PR for SEO
• Ask their followers to expand its PR retweets virally
• Use hashtags to follow the RP
· Delivery her PR to leading journalists on Twitter using this payment service: http://muckrack.com/press_releases
• Analyze the number of tweets to get their PR: http://www.trendrr.com/

Direct Messaging (MS) for direct marketing - DM are new way to market your product on Twitter

• Avoid sending DMs to all his followers
• Analyze the interests of his followers before sending DM
· Customize your gift to the DM on the basis of demographics of the fans
Avoid the use of automated tools to send DM
• Always keep a human touch to send DMs

Brand Monitoring

· Monitor real-time conversations about your brand on Twitter to understand customers' language
• To begin, use a tool as simple as finding public Twitter
· Monitor multiple keywords brand associated with the use of this tool: http://monitter.com/
• Manage multiple Twitter accounts and control of the brand with one tool: http://splitweet.com/
• Tools to pay as Radian6 provide many ideas along with monitoring of the brand in real time

Customer Service

· A times be punk'd your brand on Twitter and customer support plays a vital role to protect its brand from the crisis
· Monitor your brand in real time and respond to tweets of different clients before the crisis occurs brand
· Assign different queries to the employees concerned departments usinghttp: / / cotweet.com /
• Establishment of a response 24 / 7 automated tweets from customers using this tool: http://www.localbunny.com/
• Analyze the number of cases resolved through Twitter to measure ROI

Analysis Twitter

• Measure performance using Twitter as the range parameters retweet, Click Through Rate (CTR) of your tweets, follower count, etc
· Find your range retweets with: http://www.retweetrank.com/
· To complete the CTR monitor your tweets using the short URL services as http://bit.ly/
• Analyze traffic to your website Twitter adding parameters UTM Twitter at every step of this tool: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
• Analyze the amount of followers: http://twittercounter.com/
· Search the tweets help win or lose followers, using: http://www.tweeteffect.com/
• Measure the share of voice by using tools like Radian6

Safety Tips

• Never use the third party Twitter applications that do not support Oath authentication
• Use strong passwords to protect your account from hackers. Use this tool: http://strongpasswordgenerator.com/ to generate strong passwords
• If there are security flaws in Twitter, you immediately change your password
Do not click links from strangers DMs.

About the Author

Position2 has been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing discipline. Position2 has developed a proprietary methodology called ‘Surround & Intent Marketing’ (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behaviour that predicts intent, and drives action through a dynamic combination of search and social media marketing. For more information visit, http://www.position2.com/

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