WordPress Subdomains Vs Subdirectories

Tuesday, December 7th, 2010 at 2:56 pm

Blogger, WordPress, Sub-Domain, Sub-Directory, New Domain - Oh my God!

When it comes to creating your blog, there are many options and is sufficient go crazy.

Here is some information on each option ...

WordPress Versus Blogger

- WordPress offers customization much more and has more power marketing and SEO.

- Some people think that since Google owns Blogger it gives a boost - which is not true.

- Blogger has more rules to follow and could limit a marketing technique or tactic.

My experience and personal opinion is that any blog is better than no blog, but if you get the most out of your Blog - go WordPress.

There are other blog platforms as well, but I think the two main WordPress and Blogger contenders, so it's all what I said.

Once you have decided on your blog platform, you have to decide on his blog structure.

There has been much debate about a sub-domain versus a sub-directory off the creation of a new domain.

A subdomain would be: blog. yoursite. com

A sub-directory would be: yoursite. com / blog

A whole new domain would be:. Com NEWDOMAIN

If you go with an entirely new domain, then you have no "trust" and history built and can take more time to the blog of the collection service.

Used to be that a sub-domain was treated as its own separate site with a root directory so they got the benefit of link juice and that potentially has more listings in the SERPs (Results pages). Since December 2007, Google says this is no longer the case. As they are not really getting any extra link juice from this structure.

Matt Cutts, the public face of Google had this to say about sub-domains compared to sub-directory (relative to December 2007 change):

"Note that this change is very subtle, and does not affect most of our questions. In fact, this change has been live for a couple of weeks or so now and no one noticed. The only reason I spoke on the subject at PubCon at all was because someone asked me for advice on subdomains vs. subdirectories. "

Then He continues: "My personal preference is subdomains vs. subdirectories that usually prefer the convenience of subdirectories for most of my content.

A subdomain can be useful to separate the content is completely different. Google uses subdomains for distinct products such news. google. com or maps. google. com, for example.

If you are a webmaster or new SEO, I recommend using subdirectories until you start to feel very confident with the architecture of your site. At that time, you will better prepared to make the right decision for your own site. "

Although their response was not directly related to the creation of blogs, which remains valid. So based on that feedback, and my own personal success and experience I too vote for a sub-directory.

Do not forget, as you can well do so as the search engines as possible and instead of calling the blog sub-directory (eg. yoursite com / blog) you can use a word keyword or keyword phrase short (eg yoursite. com / blog on keywords or yoursite. com / blog word-phrase)

So in summary - any blog is better no blog, but to maximize the power of his blog, go with a WordPress blog in a subdirectory named with a keyword on its own server. Sure they learn about all the necessary plugins and configure them properly to get the most out of your blog. Hey - that sounds like a great article topic. Stay tuned!

About the Author

Jennifer Horowitz is the Director of Marketing for EcomBuffet.com. Since 1998 Jennifer's expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more. http://twitter.com/EcomBuffet

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