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Tuesday, April 15th, 2008 at 3:38 pm

The form of marketing and SEO for new website

The form of marketing and SEO for a new website:

In this context of high unemployment, a career of self-employment through e-commerce may be the best route to take. One of the ways you can take in this field is to start your site website and make a living either by selling advertising space on the website or by selling products. However, before you can start making a real living wage, you have to do some fundamentals in the area of marketing to get traffic. This article gives you some tips on how to plan their promotion from the base, from the purchase of a domain name for your website.

Step 1: Buy a domain name

This really has a lot of thought. The name you choose should depend on your goals. You can choose a catchy name like Google did, but you can also choose a more practical domain name with the keywords you are targeting. Choose a catchy name that is not related to the content of your site can help build the brand, but that will work Initial SEO much more difficult. For this reason, I suggest you choose a domain with your keywords in the domain. For example, since he was pointing to "flash game" and "Tower Defense" as keywords, choose the domains with keywords in them. When people link to your domain, chances are you use your domain name as the anchor text, so your keywords in your domain name will give a big boost. What keywords to choose is also very important and could have an effect very large number of SEO traffic you will get. The main argument is the choice of a very broad term and popular as "Flash games" it is difficult to rank well for or choosing a niche term like "tower defense", not as many searches, but easier to classify because of less competition. I suggest you use the "target =" _blank "title =" Google Insights for Search "> Google Insights for Search "tool to find good target keywords. Sometimes put a word often used behind the initial keywords will help their results. For example, if you buy a domain like freegamesplay.com (do not try, the domain is already in use), is senior to "games" as well as "play games". The second term is not nearly as many searches as the first, but it will be a small increase in traffic. You have to be creative in this aspect for success in SEO.

Step 2: Site Navigation Structure

While the site design is important, I think the navigation structure of a site actually has more impact on the way just in the search engines. Large extensive navigation structures including a lot of content categories and models that allow a good amount of text do quite well. Keyword density key is a term that I think I hear a lot these days. Stacking keywords in the frontpage and the following pages do not seem to do well. You need to have a good amount of keywords in your pages, but do not repeat them again and again for the sake of having them there.

Having a cloud of keywords or tags embedded a design in the way wordpress does not seem to help much. If you are designing and developing a site, I recommend you do something similar.

Step 3: Social Networking and link exchange

While Facebook may be the 900 pound gorilla in the field and you should have a fan page on Facebook, with other networks such as Digg, Reddit, StumbleUpon and help you more in the immediate phase of marketing. The friends with accounts in these places to Digg, Reddit, and stumble their unique content for you and present each time you have fresh content and unique. You could also try to buy votes in / tripping / etc, but that's a complicated issue and if not well managed, can end up costing you more than you can back it.

Link exchange is also a sticky issue. I personally do not I do a lot more, but when you are first starting, it can be a big boost. Although PR is not as important in the ranking of Google as the best indicator to link exchange. I would suggest waiting until you actually have a PR (PageRank) before you start exchanging links, as many people will want to see some PR before willing to exchange links with you. Keep your link exchanges a few and keep track of who is sharing with you. Many people try trade ties and take their relationship after a time in the hope that they do not realize. You can not afford to give these one way links. Use social networks and link exchange will help you get your site indexed in Google profound and other search engines and help you launch your website. In addition, do not forget to submit to directories like dmoz.org directories as these still maintain some important when counting backlinks.

Step 4: competition research and copy

So this is the step that many people simply do or ignore, but it is very important. This allows you to discover how some of the best places in the field are increasingly popular and may even allow you to copy some of their methods. The easiest is to go to google.com and type "link: competingdomain.com." From here you can see in your back are coming from. Many are free directories that may occur himself. Feel free to send these same directories that each link you earn to help. I would not recommend to exchange links with directories, because they are often only link directories with no real content other. You can also find many sites to check out the website you can get free links and traffic. Another place to win traction link to submit comments on the blogs leaving your link and anchor text as a signature. You have to find blogs that do not have the "nofollow" function activated. No spam in the comments and only after a comment a day or two on each blog. Make sure your comment is on topic and well thought out. If you post comments useless, he was banned or blocked and your comments will be deleted. You must also create your own blog related to the theme of the site and give frequent updates.

Another thing you will find that some places of interest do they do it to places like yahoo questions and find issues with the theme of your site and answer these questions, leaving links to your signature. It does not really answer unless you actually have a good answer and helpful. People are much more likely to follow the links, if you have something useful to share. You can also go to places like alexa.com and quantcast.com to collect some other information on major competitors and have an idea how they got there. Copying the successful methods of his rivals is always in your favor.

Step 5: Make a new content to pull and retain visitors

To continue to attract new visitors and keep the old, will have new content. This may come in the form or articles, flash cartoons, products, or anything else that fits the category of your site. These things have to be promotional in nature. The wording of fresh items with a few of your link in them is great because it helps to build links to your site and realized that within the industry, if the items are quality items. Do a flash cartoon or a game to promote your product or service can really help to remove it and go viral, especially if done well received Newgrounds or Kongregate. Make catchy youtube videos is also a great idea. Most of these things can be done for free. All you need is something like OpenOffice (free) to write articles. To make the Flash content, you can download the free trial 30 days of official development environment for Adobe IDE or you can download the SDK FlashDevelop and Flash, that is free. You can also get SwishMax $ 100 is less powerful than the official IDE, but still has powerful tools that allow creating caricatures and games. For drawing and graphics, use GIMP (free). In youtube, you can use web HyperCam (I see many of those listed in these days). The methods to defend are free and can be used by anyone. If you have funds, you can see from the banner exchange sites and paid advertising like Google Adwords. What is a theme to another set itself and not get into here because it involves complexities such as conversion tracking rates, indices and numbers of return on investment for each campaign. Also, not everyone has a lot of money to promote your new business.

If you follow the advice of these four steps carefully and plan what your main strategy is to advance, will be quite successful with its new website. It is a slow process, so do not succeed overnight expected. It can take months or even years to become a true success, even with good planning, so make sure you are in it for the long term.

About the Author

Yinan Chen is a full-time self-employed Article Writer and Webmaster he manages several sites including his Flash Games and Tower Defense

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