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Saturday, June 16th, 2007 at 1:28 am

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Aged Care and other senior executives of service - The secret formula for marketing high-cost low-yield

Most of us probably are not able to throw caution to the wind when it comes to our marketing budget. Most of us want our marketing programs and strategies to work right the first time I try, as we know, is always a gamble. Mailings are not what they used to be. Direct mail does not have the same impact. Seminars and workshops are expensive when food is served, and there is never a guaranteed return on investment in any of it.

Today there are other ways of marketing your community local, without spending tons of money. I'll be the first to say that "networks person" can never be replaced. The handshake and the ability to look someone the eye is just as important as ever. However, some web understanding, you can begin long before those talks, and educate a much faster than ever. Its scope has been enhanced by the power of the internet.

I have written about this before, but the truth of the matter is that this method of marketing not only is the latest trend, but one that I hope will last. If you are not on this train, however, move quickly.

The important part of understanding current marketing techniques is that total transparency and building relationships with your target market is the key to success. Gone the days where you can hide behind our websites.

Transparency does not mean writing on Facebook, Twitter, or on his blog about the last fight you have with your spouse, or the bad guys of the neighbors are doing. What it does mean is that you are willing to share enough about yourself and your system values to build a level of trust with your local community that is unparalleled. The more "accessible" are online, more accessible to customers potential to be and the more you earn credibility. To speak of oneself as the owner, add a picture, talk about their personal experiences that lead to this business or who want to work with older people. Be real. Be honest. Depending on who is reading this I would suggest that most older people have lived longer than you. They have taken important decisions about your life you have, and most of the points may or half-truths dishonesty a mile away. Transparency means winning the trust of a skeptical customer.

Social media marketing is free, and it works if done correctly. It's that simple.

More baby-boomers and seniors are on the Internet than ever before. Suddenly there are plenty of articles out there talking about the grandfather on Facebook and MySpace. You to be in your target market hangs out!

I'm about to give up my secret formula that will transform your business into a marketing machine. Yes it takes a bit of time, something like a painting project for the weekend, but once done, the time spent to update your information only takes a couple of hours a week. (But be addicted to it, so I know you will spend more time than just 2 hours a week!)

Team

The equipment needed for a project like this is minimal, you may want to invest in a good headset with a microphone on your computer so you can record audio or video if desired. Amazon has a wide range of headphones at a reasonable price.

Step 1: (The biggest step in the process)

Setting up your online accounts may take a little time, but worth the investment.

Here are the initial accounts recommend for faster results and more sustainable:

· Facebook personal account (using his own name, image, etc. no logos). Personal connections on Facebook are "friends."

Facebook · Page of business (this is where you use the your business logo and other related items. Connections on his Facebook page business are "fans".

• Your blog. Using WordPress to create a quick and easy blog that lets you get the message about your area of expertise. Be sure to use their tutorials to learn how to use categories and labels to your advantage. Remember that when you publish on your blog using the titles to identify its location and product or service. For example, instead a title like "April Events", use "Reverse Mortgage Seminar in April in Miami, FL." See the difference? Search engines are playing their hand on their behalf with the second title.

· Configure your Twitter account. I know, not really sure what needs to twitter, but believe me down some amazing deals every day thanks to good Twitter messages (called tweets). Once you have your account set up, go to Twellow and type in the search people in your area. Start connecting with your local community, "after" the people in your city. They go back.

· LinkedIn is as follows. This is an important site for professionals because, unlike Facebook, Twitter and other sites, LinkedIn is the real business of business networking. Many Connections made in LinkedIn will become in-person meetings on the road. Use to your advantage. Make sure you use "Wordpress" to add your blog directly to your LinkedIn profile now. (Automation of the best is everything!)

• Use FriendFeed to link everything together. Lazos FriendFeed all your accounts together. Once you are connected to their FriendFeed accounts, you will notice that when you make a blog, it automatically appears on Facebook Twitter, Squidoo and many other sites. This is another great lesson of automation. After completing this step your blog becomes the center hub of all information want to share.

· Squidoo is important because it serves as another "website" about you and your business. You can link Twitter Facebook and a blog to your Squidoo page for additional content and backlinking.

Scribd is a site · little strange pulling a large force. Turn all your marketing materials online printing material that works in your favor. Anything you have in your marketing arsenal that can be scanned or uploaded to Scribd worth taking the time to load. When you place a document on Scribd, make sure the title the same way as a blog, make sure your business (Elder care, home care, etc.) and location (St. Louis, MO) is in the title or the title area.

MerchantCircle ·-one of my current favorites! This group has done a good job of creating a system that will call your attention to search engines FAST. Open a free account. They try to increase sales at all times, but I dare say you can do just as well for a free account. MerchantCircle The key is to ensure that the name of Meanwhile the company is completed by line of business and location. So instead of "Tom Financial Services and Loan," a list of best companies would simply "Reverse Mortgages, Findlay OH." MerchantCircle Another council is to make sure you do your blog in your main blog right to your blog MerchantCircle. The more content faster you move up to rank web site page.

· Ideamarketers is a website where can post articles about your niche. No waiting time for approval. Keep the same rules as the article titles mind should refer to their location and its line of business.

· Goarticles is a similar story. Post your articles, make sure you are more than 500 words. Revise spelling errors, etc

• The List-The main site is well optimized, and will be a much bigger player in next 2 years. Get your free quote, or upgrade to pay. I recommend paid in this case because it is so cheap!

• Finally, write the words would use to search for a reverse mortgage provider in your area in Google. Who comes first? What websites are displayed on the first page and can be obtain the list? If so, go for it.

Step 2: This step is super important.

I have written about this before. If your site is homegrown, old, obsolete and has no "call to action", then you will never have good results conversion of lead. Spend the money or the time to update your website.

• What is a "call to action"? A call to action means giving the viewer of your website a simple task that he or she must complete in order to get free information for you. "Type your name and email address to access our free video series on issues of elder care "

· What information is free? Free information as a series of short videos about reverse mortgages, a free report, a free service DVD, audio CD for free, or MP3 to download. Nothing tangible is going to work. Eliminate from your vocabulary free consultation online and offline. Everyone gives a free consultation this is not an attention grabber.

· Look keywords, descriptions and meta tags on your website. Ensure that reflect what do and what you provide. If the page of your website's home is called "Home" in your web browser, not a miracle that your website is not getting all traffic. If this information seems to be a foreign language, hire someone to help. We need to "SEO" for your website. (Search Engine Optimization) Without it, your website sucks.

Make links to other websites that have nothing to do with you and the links do not make any money. Link to your own blog, Facebook, Twitter, etc. A shortcut to a local center is more thoughtful, but ultimately, this sort of thing is cluttery and bands of Page Rank. Link to your own ads, your own pages and their own content. No links to places that have no money!

Step 3: Content: How often, how much?

All sites must be updated with a certain amount of regularity. The question is, how often and how much? Where I can find the content?

· Where to find content. You probably have some of your own content to begin looking at their brochures, flyers, brochures, etc. plenty of content to get you started! However, most of us need to "take borrow "content from someone else from time to time. There is nothing wrong with that as long as you follow some basic rules.

. Copying and pasting an article The New York Times or the Wall Street Journal is illegal. You can not put the copyright of other persons protected content on your website without your permission. Getting permission can take forever and can be very expensive. Therefore, the work around that is: some reflections on his blog post about an article you read online. Such he thought that was very timely and want to share with the community. Some of his personal thoughts on her blog and then copy and paste a link to this article. Thus, readers can go directly to the New York Times or the Wall Street Journal website to read more. Post your opinion is fine, and then a link. Publish article itself is wrong. (Unless you have permission)

. Another strategy is to use the content of other legal authorities. Advice web sites and their relationship with the state of service you can use any item on your website as long as it does not change, and always credit the author as they do. The only restriction is that you can take a lot of items, put them in an ebook or a free report and try to sell that as a product.

. Other places to find ideas and content are alltop.com topsites.com

· Often do updates? I recommend updating your blog at least once a week. Items can be written once a month or once every two months. Search engines like fresh content, as consumers, so it is current and relevant. Places like Scribd, Squidoo, and other websites can be updated every few months. In the past have posted a large article on Scribd keywords in the title, and appears more a year on the first page of Google for my selection keywords.

• The amount of content? Most sites article submission requires that an article at least 400 words, and although that is not a requirement for your blog, you certainly do not want your messages to be too short either. 400 words is often the length of a long paragraph. You can do it.

• What type of content? I n the health care industry of the elderly is the best type of content is in trouble elder care, but can get old. Mixture. Talk about Medicare, retirement issues, for seniors, nursing homes, drug costs, travel to visit their grandchildren, to make further economic problems and more. You get the point. Being a good steward of your resources and share information that content purpose.

Tell stories. Major as the stories that explain how other people in your situation or age, made a decision that changed their lives for the better. If you have stories that meet that criteria, I say! If you have evidence, show them off! If you are "evangelists" (evangelists are people who believe in you, and talk about how wonderful you are.) You must love your work, ask them to participate in your blog or on Facebook. Interview and use the audio or video their favor (with permission, of course). Spread the word and let others sound the horn. Nobody knows the problems seen in the and the customer's eyes, only to have them smile on the closing day, knowing that their problems are resolved. You owe it to the community to tell stories on. Who knows how many other people who could help in the way!

In short, now is the time. In fact, the time was a year ago, but not too late to start building an online presence. In the future, this cost-effective way of marketing will save you thousands of dollars in marketing costs drive. Companies that do not have a social media strategy or work plan in place now, most likely fall behind Q3 or Q4 this year. I can think of few more expensive things than having to catch up, especially in the category of social media. You can not "buy" relationships in the social web.

I have two favorite quotes that might help some of you understand the value of investing time and energy in building a next line.

1. "I work very hard to do what I like in particular to ensure that I have to work very hard doing what I like "Hugh McLeod -.

2. "The impact is not created by big budgets, big impact created by marketing strategies that last have a lasting result. "- Valerie

Valerie VanBooven RN BSN is the owner of LTC Exp

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