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Tuesday, July 17th, 2007 at 5:37 am

Sky News uses the text of the test reaction to the election debates

Sky News is the use of text messages in the next three weeks to evaluate time real reactions and opinions of the voters see a panel discussion on leadership.
panel of more than 6,000 voters have chosen to send your questions and give feedback through text messages, both before, during and after the debate with Gordon Brown, David Cameron and Nick Clegg.
The information is automatically collected and analyzed, so Sky could review the reactions of voters.
The study will give an idea of the quickest answer to the voters the performance of leaders, personalities and policies for the radio show debate, said in a statement.
In order to record and analyze the reaction of the group of voters, the sky has been associated with Fizzback. The research firm collected in real time, and said it was, and demographically Choosing a representative panel.
Those points political views and opinions will be reviewed by Fizzbacks artificial intelligence (AI) engine. These comments are divided into policy and the elements of personality.
Voters will be asked to text in response to specific questions and criticism and open, including issues such as who created winners and losers and why. He also wondered if what we heard during the debate has changed radically their voting intentions.
Rob Keve, CEO Fizzback official said ComputerActive system is using a strong and accurate. To ensure the results are as accurate as possible, team members also will ask questions to see who they are and are watching the debate.
Also, if the artificial intelligence engine can not correctly identify the answer, labeled and have a system manual control. In other words, a real person to discuss the text, he said.
Real-time results shown in the debate on Sky News and the widget at the sender. The first debate will be broadcast on Thursday April 15th on ITV1 at 20:30.
The topics should include internal affairs, such as Social Security, education, immigration, law and order, family, the Constitution and the confidence and political reforms. In the second half of the debate will focus on election issues, including Afghanistan or the state of the economy.
The second debate will be shown on Sky News on April 22 and final debate BBC on April 29. . These issues have not yet been confirmed
John Ryley, head of Sky News, said: This service will enable Sky News edges on the accuracy of the discussions with the leaders of the sight of those voters of matter. The results provide an unparalleled level of information in real time how voters react to the three leaders.

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