Music Blogs - How unsigned artists are becoming cash MP3

In 1999, when the file sharing sites like Napster began to catch on, the music industry was a booming market with more than $ 14.5 billion in annual sales in U.S. alone. Fast forward to today and the sales music have fallen by about 50% a catastrophic loss in every way. The ease and convenience with which music fans can get music free forever changed the rules of marketing and promotion of music. While this is bad news for major labels, has created great opportunity for independent artists.

As the music industry fights for his life, many Internet experts, artists are starting blogs and music marketing your music directly to fans. Ironically, the key to its success is not selling music, but making their songs available as downloads free in their own blogs. Taking a page from entrepreneurs like Facebook founder Mark Zuckerberg (who amassed a fortune of over $ 4 billion give away "free" web pages), these artists have learned to make money in music by giving it away. That's how it works:

The first step is to start a music blog. Using WordPress free software - a powerful, yet easy to use blogging platform - artists can easily create a blog on your own domain name without having to learn a single line of code. Since the software and domain names are free, their overhead is only the monthly fee charged by your web hosting company (usually less than $ 10 per month). The whole process can be done by a rookie in less than 10 minutes. After another 1 / 2 hour or so spent choosing a theme and installation of free plugins, have a fully functional, professional looking blog.

Then they created a few website. A biography of the artist a contact page and the page where fans can listen and download MP3 files are pretty standard. Photos and videos are optional but definitely recommended. Depending the amount of content to add to the first, this may take a few minutes to a few hours.

Finally, set up several streams of income on their blogs to register with several advertising networks and affiliate marketing programs. This allows them to earn money from the actions of the fans who visit their site for download songs from the artists.

With this framework in place, all you do is start publish and promote more music related content. If properly executed, the artists can begin to generate web traffic (and money) within a few days.

It is an almost perfect business model for independent artists. Music is used as a form of social currency - "money MP3", so to speak - that artists can use to "buy" fans. Can attract more fans by giving away free MP3, more passive income they can earn by fans to click the ads for various companies in its network advertising or the purchase of the membership.

With a solid understanding of internet marketing / promotion and music, including mediocre artists manage to live music at the same time completely avoiding commercial radio, media and major record labels.

Obviously, not all unsigned artists will be successful with this approach. Most do not have a clue how to go about it. However, for those who take the time to learn, the ability to earn more money online than many popular artists earn record sales these days

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