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Saturday, May 12th, 2007 at 10:33 pm

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The rationalization of social web presence in 6 steps

Following the advice of social media and Web 2.0 experts, which has established its own blog and joined a number of social sites including Facebook, MySpace, LinkedIn, Twitter, YouTube, Flickr, LibraryThing, and Upcoming.org, among others. Now, experts say that you should add content to each of these accounts regularly to stay dynamic. So how is this supposed to make your life easier?

Relax. With careful planning, you can streamline the process of keeping all accounts of innovative and interesting Social Web without breaking your back or on the bench. The trick is make their social accounts work together. Most social networking sites use the concept of open source to make it easy for developers to write applications that improve the characteristics of the site. For our purposes we will see applications that can help us streamline our presence in the Social Web.

To demonstrate what I mean about streamlining the process, I will start with an example. Imagine that you have the following social media tools and existing accounts Social Web:

A WordPress Blog
A Facebook profile
A Facebook page
A page on MySpace
A YouTube account
An account Flickr
A Twitter account
An Account Upcoming.org
A Goodreads account

His 6-Step Plan to a simplified online social presence

Step 1. Optimize your food blog The first step in streamlining your social web presence is the burning power of your blog to FeedBurner (http://www.feedburner.com). This is a free service, and obtaining a FeedBurner account to help you easily manage and track subscriptions. Once you've burned your feed to FeedBurner, enter the URL of your feed back, it will look something like this: http://feeds.feedburner.com/MyBlogName.

Step 2. Feeding your blog now, you want to make sure that you are getting the most out of your blog. To do this, feed blog entries on all accounts offered by social blog feed applications. Remember that each social site can provide your different way of accomplishing this.

Facebook, for example, allows you to feed your blogs in the Notes section of Facebook page. Click Edit in the notes box of your Facebook page and find the option that lets you import an external blog notes.

Food Blog entries on MySpace is a little different. Search and add the RSS reader application. You can access many applications for MySpace, click More / gallery Applications in the main menu of your MySpace page.

It is possible to feed your blog entries on Twitter, but blog posts are often too long for this purpose. If you read, I will give an indication that a better solution for streamlining your micro-blog entries.

Step 3. Maximize the use of Multimedia maximize their exposure for your pictures and video clips by adding galleries and badges to your blog or website, and the power of his images and videos on your social networking profiles and pages.

WordPress has many plugins available for integrating images from Flickr. My favorite now The same is Flickr Tag (http://wordpress.org/extend/plugins/flickr-tag/), a plugin that allows you to place your images from Flickr directly into your blog, and create galleries.

Flickr badge is a bit of Flash or HTML code you can place on the sidebar of your website or blog that will pull and highlight pictures randomly or specific to your Flickr account. Get more information go to: http://www.flickr.com/badge.gne.

Similarly, you can embed video galleries in your blog or website by using their YouTube channel. After adding videos to their YouTube channel, which can generate the code to see a video gallery and place this code on your website or blog.

To feed Flickr images on your Facebook page and MySpace profile, finding the correct application and add it. To Facebook, I use an application called My Flickr (http://apps.facebook.com/myflickr/) for MySpace, Flickr use happy.

You can put videos on your page Facebook by implementing an application called YouTube Box (http://apps.facebook.com/videobox/), and the use of selected YouTube application, you can view video clips on their MySpace profile.

Step 4. Other Social Integration tools on how to proceed in step 4 depends entirely of social tools and web sites that their presence in the Social Web. In the example I created, that have accounts with Upcoming.org (A calendar of social events) and Goodreads (a specialized books and share the author's site) that have not yet been integrated. When looking at the applications on Facebook and MySpace, you will find that Facebook offers an application that lets you integrate your Upcoming.org events, and both Facebook and MySpace are the applications that let you display your books and book reviews Goodreads.

Step 5. Leverage Streamlining tools with the social tool, Ping.fm, you can add text messages to your Facebook mini feeds, MySpace, and micro-blogging sites like Twitter and Jaiku. Ping.fm (Http: / / ping.fm) is a useful tool that lets you post a short entry, or often a status update, and feed in a number of social sites.

Step 6. Research and repeated nature of the social Web is to connect people across social platforms and applications, therefore, time to decide whether or not to invest time and resources into a new social tool, it is best to research the ways in which the tool will fit your social web presence today. Can you feed in your blog? Are you allowed to import images from a site for sharing photos or video clips of its video sharing community? They have sites like Ping.fm integrated the new tool, however, or that existing social networking sites offer applications to integrate the new tool?

When you decide to integrate a new social tool or website, do the best we can repeat the application steps presented above.

About the Author

Deltina Hay is the principal of Social Media Power, and founder of the new social media Website service, Plumb Social. Ms. Hay's graduate education in computer science, applied mathematics, and psychology led her naturally to social media consulting. Her new book, A Survival Guide to Social Media and Web 2.0 Optimization, will be released in March 2009.

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