WordPress Optimization Bible

Tuesday, January 18th, 2011 at 10:27 pm

The 12 essential elements of a web site lead-generation

The following 12 items that can help increase your conversion rate to generate web site more potential customers in your small business website.

Here is a brief summary:

Architecture-based Person
Credibility
Capture Permission Marketing
Added
Telling Your Story
Persuasive writing
Search Editorial Engine Optimization
Clara and friction-free call to action
Elements for interaction and education
Analytics
Easy to Update Content Management System
Clean and professional design

Element # 1: Person-based architecture

When you understand characters, who consciously create their marketing messages and organize your website content to meet to each, resulting in leads and increased sales and greater customer commitment.

Instead of guiding them in their own terms, which provide the means by which to browse and shop on their own terms.

Based on the Myers-Briggs approach, there are four main characters. By interacting with marketing materials, companies, products and / or services, every person looking for different things, asks specific questions, and resonates with certain words and processes.

Element # 2: Credibility

Credibility can come in the form of endorsements, testimonials, credentials, education, qualifications, awards, media appearances, official designations, experience, symbols of trust, and others. It can be applied to people within of your company and / or your company as a whole.

Element # 3: Permission Marketing Lead Capture

A permissions database is the list of people who have given you permission to market to them. The land on its website, as it has to offer, and subscribe to receive information from you by giving you information staff.

Your data is captured by the web forms created by the customer relationship management (CRM) software or email marketing. Then grow over time, giving them relevant, valuable content, education.

Element 4: Free Download

The easiest way to motivate people to enter your database is to give you a shock value. This can be an ebook, white paper, the video series or video, audio recording, recorded seminar podcast, the possibilities are endless.

Element # 5: Tell us your story

Interestingly, business websites Very few that really tell the story of the company. The content is essentially the bones. Do not stand most of your important messages or competitive advantages. It shares the details interesting, dark, making your business unique. In essence, his story is as follows:

That is
What you do for your customers
Why are you different and special
His philosophy, principles and values

Element # 6: Persuasive Writing

Of course, not enough to tell his story, only you must also use art and science of persuasion to move site visitors to take action. This includes knowledge with psychology, the differences between left and right hemispheres of the brain and how to address each one, the three levels of memory, how amazing and the area Broca's brain's pleasure, the power of information, how to access emotions, etc.

Element # 7: Search Engine Optimization Writing

You can not convince and convert, if you can not find. The content of your website must be written to humans and search engines. This will not only help increase its position in organic search engines, but also ensures that visitors stay longer on your site, assuming that your site is relevant to your search.

Element # 8: Clear and friction-free call to action

How do people join you? What is the first step for them to start working with you on the web? Your call to action can include any of the following and more:

Free trial
Free Quote
Free Consultation
Download content
Register for an event
The purchase Product
Learn more

Whatever it is, must be clearly defined and prominent in strategic locations throughout your site with buttons, hyperlinks and forms.

Element # 9: Elements for interaction and education

The most important are blog with an RSS feed and social icons of the media (which, of course, rests with those who actually are active in social media channels). Read The From Blogger Bible to find out why an active blog is essential for most business websites.

Element # 10: Analysis

Analytics track massive amounts of visitor patterns and data web site and tell you how people are interacting with your website, where time is being spent where they are losing interest and leaving, places that are experiencing friction, etc. allow you to continue the optimization of your site to increase your conversion rate with time

Element # 11: Easy to update content management system (CMS)

A good CMS like WordPress, make it simple for anyone to update a website, whether you are technically inclined or not. Building your site an easy to use CMS is critical due to the need for constant testing to optimize your conversion rate. It allows you to be lean and fast and make changes on the fly.

Element # 12: clean and professional design

Finally, your site should look and feel good. If it looks like something your brother-in-law tossed over a weekend, so visitors to treat it as such. People will not invest in if you are not willing to invest in yourself.

About the Author

Stephen Palmer is a persuasive website copywriter and lead generation website architect with The Website Architects, a small business website design firm with an audacious, money-back guarantee. He and his team "architect" small business websites for optimal lead generation. Learn more by downloading his free e-book, "The 12 Essential Elements of a Lead-Generating Website."

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