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Wednesday, March 28th, 2007 at 9:35 am

Reputation Management - Cast Studies in Failures

One thing to hear people say you need quality reputation management, another thing to see how reputation management can seriously affect the business or even personal life. Here are some examples:
Blendtec marketing arm of a company in the blender, is famous for its many "Will It Blend" videos you post on YouTube. YouTube videos are shared by millions people around the Internet, which of course helps sell blenders.
Adobe, the company that makes graphic design programs like Illustrator and Photoshop, maintains a list of websites of companies involved in interesting conversations and social bookmaring site "Delicious."
Best Western hotel chain world sponsors a blog "On the Go with Amy," where the author travels the country to write about their experiences. This gives the reader a one-on-one interaction with a person, rather than a large corporation.
Cadence, a high technology company that describes itself as the world's leading automation company electronic design, launched its website now prominently promotes the company's community.
Cisco, one of the world's leading hardware and software manufacturers, has 12 blogs deal with a variety of audiences for its global business.
In fact, there are countless examples of companies like Dell, Ford, HSBC, General Motors, H & R Block and other Fortune 500 companies use blogs and social networking tools (Twitter, YouTube, StumbleUpon, Digg) to enhance its reputation through Internet. Reputation management is always better when you're offense when you're on the defensive. For example, Microsoft is working constantly in pain head because if your software (ie Windows) and must respond to numerous negative reviews. Reputation management in this case is difficult because it is more easy to create positive messages is to try to delete negative comments.
Tools
If you are trying to repair or improve just its reputation online, here are some reputation management tools you can use.
Findmeon.com - This relates to all the networks together and check identity so that people know it's your profile.
WordPress.com - Sign up for a free account and use as OpenID, this is a great blog tool many people are using.
Naymz.com - If you register, you can invite your customers to write about you, your work and your company.
Monitor This - This tool allows you to monitor and track keywords on various search engines so you can see what people are tracking and search.

Monitor yourself
There are also several control tools for you to see what's in the news about you, including: Google News Alerts, Yahoo News RSS Feed, BackTweets, Google Blog Search, and more everything is free. With the tools of reputation management goals in the fingers, there is no reason not to know exactly what is being said about you on the Web. Are free easy to use and offer excellent reputation management with minimal investment.
Search tools reputation management that work for you, or hire a company that can provide an excellent reputation management services. Improving your image is key, especially in an era where we know the ring size of celebrities.

About the Author

Rozer provides articles about reputation management online reputation management, corporate reputation management.

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