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How to grow your business slowly
Trapped under the title, right? You may not want your business to grow slowly. No, he wants fireworks, and a little animation showing line profits through the roof.
All this is fine, as long as your business is successful third or fourth. If this is your first business, which may have to take it easy. Why? Because there are errors that are waiting to bite. You can not be right prepared to handle what comes down the pipe, but something big, like a $ 100,000 contract.
With this in mind, I put a couple of mistakes to avoid, and a few systems that are needed on site.
The common Killers Capital ...
The first mistake of the whole world seems to have is their need for an office. Unless you are selling a product that requires a fair amount of foot traffic, not going out to rent, lease or otherwise acquire an office outside your home.
Several friends of mine have done this very thing, and eaten early gains. If you have an office, then you want a telephone system. If you have a system phone, then you have to buy the Internet service. Located in an office is an easy way to spend $ 700 - $ 1100 per month for which you want to get anything in return. If you have a guest room with some office furniture and decent lighting used will be more than enough. Initially, there will be a major drawback to meet a client in his office. They probably prefer that you come to them.
The second mistake I see is a problem in one line. People feel the need to improve transportation, at the worst possible time. This is especially tempting for people in sales. Never spend much money on maintenance image. Your business is young.
If you already have a car payment, buy a magnetic field panel that has the phone number of the company and the name and paste at. In some cases, you may qualify to cancel some or all of your car payment as advertising. Check with your accountant that one, as certain guidelines must be met be considered as a legal deduction.
Accounting and legal considerations ...
Speaking of an accountant, you should have a good, and use as little as humanly possible (at least initially). If possible, learn to use a base billing / accounting program like QuickBooks. This will save a good amount of money. If you are not very good with books, or more complicated financial transactions, you may need to hire a part-time accountant to enter operations, and make sure everything is ship shape.
Legal issues are another area of entertainment. Whether or not to hire a lawyer depend largely industry they are in. I would recommend LegalZoom standard legal documents. Basic contracts, scope of work documentation, and confidentiality agreements are fairly standard from state to state. Do not buy a template from someone like LegalZoom. Do not download the first without you encounter, and modify it for their purposes. You never know what it lacks in the fine print. While legal fees can kill you, but can also prevent unnecessary claims and expenses. Pay now or pay later ... with interest.
With regard to the maintenance of legal records, I prefer to talk via email, rather than verbally. In this way, I can have a written record of the conversation and agreements, rather than a weak agreement, verbal. Also, make sure you have the purchase order or a contract for any problems you invoice. Properly documented transactions can save thousands of dollars in legal fees and lost profits. Once again, the counters and lawyers are people who do not want to see the "expenditure" column each month.
What about hiring employees? ...
This can carry a heavy load, legal, depending on their legal classification. As a small business, it is best to hire a contractor, 1099, instead of one-time employee W2 complete. Why? Hiring a W2 employee immediately makes you responsible for paying an equal share of Social Security and Medicare. Depending on the number of employees classified as W2, you may need to pay workers' compensation insurance, with premiums for unemployment insurance. In some cases, it is illegal to classify workers in 1099. There are 20 questions to the Department of Labor asked to classify someone as a contractor. If you have any questions, call the U.S. Department of Labor before hiring for a position.
And advertising and a website? ...
Both sections go hand in hand. Start by getting your company listed on Google, Bing and Yahoo Local. You will have the advantage when someone searches for "Boston chairs". Post photos of your product, company, hours of operation, and services. It's very simple and easy.
If you want a website, I would recommend a service like Dreamhost (a $ 10 per month for accommodation), and the installation of WordPress. For a topic, I recommend you view, which is infinitely customizable. If you are not comfortable with the creation of something of this nature, then call a company local web design. It will not cost much for a basic website and will be a good investment.
Stay away from the Yellow Pages. In most cases not worth the investment, whether past from a web point of view, or return on investment. If you are going to spend money, spend it in a service like Google Adwords, where you can track your return on investment.
Yes, if you want the most profitable in this area, you will learn to use these systems. There is no way around it. The business will grow faster if you learn how to use the Internet as a marketing system.
With regard to advertising online, they do so in ways that cost little or nothing. Barter services with a printing of brochures. Speaking with Local pizza company and see if they will deliver your flyer with your pizza (for a small fee, of course). Be creative, be imaginative, and broaden the definition of your business and how it relates to customers.
What about the customers ...
Ah, yes. Income generation. That's why they call it growth your business slowly. Unless your business is in an area of high growth, the first customer will be the hardest to get. The second will be a little easy. From there. While you can get more potential customers quickly via the Internet, the easiest way to get a new customer is a derivation of an old customer. Doing a quality job, sell a quality product, quality service.
Oh, come on ...
Yes, I know, have subscribed to listen to some buzzword of business gurus. A Jedi mind trick that will make all the people who pay good money. Honesty, quality and savings make your business grow. There are no shortcuts. So listen up, take the advice to heart and get ready to grow ... slowly at first, then exponentially.
About the Author
Kurt Hartman is head of Web Development for Mobile Fleet Service, Inc. They sell
Bridgestone OTR Tyres
on 6 continents, via their website, located at http://www.buybigtires.com .
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