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Sunday, March 25th, 2007 at 10:11 pm

A Step By Step Guide for SMEs to create a professional blog

A blog can be the cornerstone of a social strategy of SMEs in the media. Twitter, Facebook, LinkedIn and MySpace all play a role, but the blog is often what other retail media are pointing.

So why the SMEs need a blog where you can get one, and how you go about your creation?

This guide takes you step by step through the stages of creating a blog before coming to write the content.

1 Why?

Having a blog allows you to communicate clearly and quickly with its clients in their own style. If you have new offerings to raise awareness, if you are changing part of its business, or simply want to keep people up to date after a blog is the best way to do it.

The newsletters are expensive, rare and can not keep up with news last hour. Blogs are free, you can publish as many times as you like and your company blog immediately becomes open and accessible to their customers.

2 Where?

His blog has to occupy space on the internet and there are some ways to get your hosting space.

Includes a blog on your existing website. Can be needed to buy a little more room to create the blog, if you are taking this option and that will definitely have to talk to the web page designer.
Using a free hosting service such as WordPress or Blogger.
Paying for a service such as Go Daddy, that blog packages have been adapted, directed to those who are looking for more as a blog.

Before deciding on the right option for you, do some research. What are their peers, mpetitors doing? What will make you stand out? What suits your budget?

3 Who to use?

If you decide to use a blog hosting service, shop around to see what fits and what can work. There is much competition, so choose wisely and take your time.

WordPress is the most popular blogging software used by more than 200 million sites around the world and the basic packages are free to use. You get a wide variety of themes to choose from, with a WordPress Blog, with the freedom to add and remove features (more on that in step 7).

Other hosts most popular blogs are Blogger, which is owned by Google, one of the oldest blog publishing services and has several useful features, including the possibility published in Google Docs, and LiveJournal, which combines blogging and social networking.

The disadvantages of a free service is limited in what you can do with your blog.

These companies offer packages that are compatible with blogging software blog, but give more freedom in terms of design. This is the best option if you want the custom design and the ability to control their messages through WordPress or Blogger.

4-domain name.

Once you have chosen your accommodation you will need to have a domain name. This can be easy if the name of your company is unique, however, if not, be prepared with the names of the backup domain. Adding something to the end of the name of the company can solve your problem. For example, if 'hertsbusiness' is taken, try to:

-Hertsbusinessblog

-Hertsbusinessuk

-Hertsbusinessonline

When buying a domain name that will able to choose between them. org.uk,. com,. co.uk, etc. Many companies buy a domain name and simply return to your blog like any free domain name will be followed by. wordpress.com, or similar.

5-Design.

Now that you've decided to do a blog hosting service chosen and takes a domain name, it is time to start building your blog.

If you have decided to go with free hosting, then it will be limited in what it can do intelligent design, but that does not mean there is no other option. You can choose from a variety of topics and try to get the size of the preview of what your blog would be with everyone.

Another option is to use a professional layout of your blog. This way you can get a site as is consistent with your company's package design and colors available basic (this is where you would use a company like Go Daddy for hosting).

6 pages.

What is almost to the number of pages you decide to include in your blog. So look around other sites that you like and admire to see what they have gone through.

It is always worth having a section on to tell people who you are, but beyond being as creative as you want. When you make a page Note for readers to visit your blog and make sure that has everything you need taken care of.

A helpful hint when creating pages is to put everything on paper. Plan your blog, get some information and then go to all online.

7-Plug-Ins and Widgets.

Plug-ins and widgets to customize your blog in a variety of ways. You can include a Twitter account, Design web, RSS feed subscriptions, etc.. The plug-ins available to you will vary depending on your provider and subject, however you can download extras if you feel that add to your blog.

Try not to over-impressed by the options and add too much. His blog look cluttered and confusing if you go overboard with Widgets.

8-Reading and writing configuration.

You're almost done.

The configuration of the reading and writing will determine what their readers to see first when visiting your blog, how to comment and how to write. Pay special attention to the default settings if you have two or more categories for links and messages (for example, 'Business News and "Market News" can be categories in which you post). You do not want messages games ending in the wrong, and that could affect the design of your site and the information you get from readers.

9-Check your work.

Before writing your first post ask a colleague or partner blogs to look over what you do. You may have noticed the provision Thus, while the establishment has been overlooked something crucial. It is also good for the benefit of someone more experienced.

10-POST!

His blog is set and ready to go. So to publish research and write first.

For tips on posting, follow this link to an article in the National Social the UK about blogs. If you get stuck creation, Google the name of the hosting service you are using and the theme ('WordPress Freshy "by example) and you will find lots of help and advice on how to manipulate the page to suit your needs.

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