Local brick and mortar business offline - Web Site Type Three


If you have an existing business - A brick and mortar - online and want to get the maximum exposure can be a website, then this article is aimed directly at you. Many existing companies could have doubled its turnover had long since come to this Internet business the right way.

Most company initially treat their websites as an online business card or some sort of place holder and have used this approach because they are marketing online and wrong from the beginning can be difficult to repair the initial errors.

If you have a website and I suggest you this simple test

  1. Write a list of the ten keyword phrases you think people get into search engines and then test one by one. Is your company listed in the results? Second do the same search trial, but set the search results for "local search" and see If your website appears in the results.
  2. Then go to the keyword tool from Google and type in the keywords in the search box and see what keywords are used to find products. If you set the search results on the keyword tool from Google for "accurate" then you will see how many people put the exact terms in the Google search box every month.
  3. The results of this test should be jumping to plain view, and if the searches and the results do not show your website on a good result, then you need to start from scratch.

If you do not have a website but then do the test in this way

  1. Same as above - you must write 10 possible keywords that you would expect people to be going to find your products. Try it in both directions as shown above.
  2. Now you need to do more research here is in the market size is. If you were in your lawn mower repair business is that you only have one or two choices of keywords to use. People would be using the most obvious keywords.
  3. However, if you are in a field that is wider, for example, you own a local hardware store will have to do much more research. You need to divide your keywords in categories such as power tools, building supplies, DIY hand tools and examples. Now each of these may be getting a lot of searches if you are not active on the keywords will be lost that business.

Local Domination

If you really want that could completely block Search Results in a local market like the hardware store shown above. Say you have a store called "Anderson and hardware tools." If you were serious about mastering Internet business entirely local, then this is what I suggest.

You get the keyword term that seeks the best for the categories of their country. So here locally in South Africa would be the following terms or similar terms.

Diystore.co.za - powertoolsstore.co.za - the creation of supplies.co.za - and some more ...

Then you would get the domain name that matches your Andersonshardwareandtools.co.za local store and then take the 5 or 6 domain names and go to register them. You could still add a few domains with terms like johannesburghardwaresupplies.co.za and kensingtonhardwareshop.co.za as also presented as a local search for people looking for your services or products.

Now I realize that many of you are saying here that certainly do not need 8 or 10 sites to be competitive online, and usually I agree with you, but in some markets, such as sales of properties, some shops, hosting, and some other examples - more of a footprint in line with the largest catchment area that will be especially if, as in the example of hardware has a variety of key terms. A plastic surgeon should not have a lot of domains to master two or three at most would, and then naturally how to keep the sites that make a big difference in setting the search results.

The way we now design and market their websites is almost as important to have made the initial keyword research properly. I suggest you use a popular format, such as joomla or wordpress for the site structure web to make it easier to maintain a normal person and do not need a highly skilled webmaster. You have to put a lot of informative content on your site web and keep the content fresh. Keep the look simple and easy to read and navigate is another vital aspect and if you keep your data and honest prices that will do very well online.

About the Author

Starting out online and then needing to make an informed decision on what type of website to use for your business can be a little daunting. The very last thing you need to do is to start a website and after a few weeks find that it needs to change.

On my webhosting blog website i have listed the 17 most popular types of websites.

http://webhostingblog.co.za/the-best-ways-to-use-a-website-to-make-money/

if you are starting out online and need to decide as to what type of website is the best then try this article.

http://webhostingblog.co.za/

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