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Tuesday, May 11th, 2010 at 9:29 am

Developing your social media strategy Part 2

After evaluating where you are now to be equipped with sufficient information to make an informed decision about the sites you want to maintain a profile. <strong> define the list of social sites for your company, and then determine the amount time and resources you would like to engage in social marketing strategy. </ Strong> <div class="mceIEcenter"> <dl class="aligncenter"> <a href = "http://www.flickr.com/photos/fredcavazza/2564571564/" <dt> target = "_blank"> <img title = "social media landscape "alt =" Social Media Landscape "width =" 300 "height =" 225 "/> </ a> </ dt> <dd> FredCavazza.net </ dd> </ dl> </ div> If you have more sense to focus on leading B2B B2C for business, pursue networks professionals, microblogging, social news services, listing services and start thinking in developing your company blog if you have not done. If you focus on B2C undoubtedly return after the websites that their customers are in such as social networks, sales / website address, social bookmarking, Product / Service websites reviews and blogs. We're not in an era where workers push a marketing message. You must remain actively engaged with your audience (whether B2B or B2C), and be loyal to their brand.
Once you develop a strategy, take the time <strong> and objectives </ strong>. Measure the amount of time needed to pass in each site based on what your company's overall marketing objectives are. If you want to collaborate with customers to spend more time developing relationships on Facebook and Twitter you promote your product or service on YouTube. If that rely heavily on viral video to promote your product or service, develop a track and not spend YouTube much time on Flickr.
(Side note - video is becoming the most popular way to consume media. If the video is not part of its strategy, the means of production companies can help you with content.)
<strong> Expect to spend at least 6 hours a week on the implementation of its social strategy, and not get frustrated! </ Strong> It can take up to a year to develop a 2000 + after legitimate Twitter friends. Would you rather have qualified 30 sales leads or sales from 3000 unqualified leads? Think about the quality of your friends / fans the same way. 3,000 people are not ready to buy may be considered a waste of time! Any <a href = "http://www.point3media.com" marketing> and advertising agency </ a> will agree.
<em> What is the biggest reason I want to get involved with social media? How are you going to go about using the media of media to achieve the overall objectives of marketing your business? </ Em>

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