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Tuesday, September 21st, 2010 at 8:22 pm

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Want to make Web 2.0 work for your business?

Silicon Valley loves its buzzwords, and none other than the Web 2.0 these days. But what is in terms of website development and strategic Internet marketing? Unless you're a diehard techie, I wish you good luck in finding out what it means.

Web 2.0 technologies with names like wikis, blogs, RSS, AJAX, mashups and startups Hawking them - Renkoo, Gahbunga, Ning, Squidoo sound be taken from Star Wars to Mr. George Lucas alley.

So what does all this gibberish to a normal businessman - a multiplier of value or "just for geeks' things? Rest assured, Mr. Businessman, despite its appeal to young people, nerds and wires, Web 2.0 may end up making the greatest impact in business.

And this may well be a vehicle to announce more changes to the companies who are in the midst of such technology-driven transformations that globalization and outsourcing. In fact, what some are calling Enterprise 2.0 could transcend many organizational boundaries, between managers and employees and between the company and its partners and customers.

So how does one make Web 2.0 work for his / her business? Let's see how: what you are trying to achieve, how and where Web 2.0 can help your business, how much are you willing to invest and what timeframe you are working. Plan ahead!

2. Good content is the key

Web 2.0 is the social web, but still content-driven. And the control is in the hands of users here, mind you! You might think yourself the smartest man in the marketing of this side of Suez, but remember, the user determines how good or bad you are. Content bad leads to bad marketing, no matter how appealing it is. Have your provider does not a seller

Help, inform, educate, not sell. Web 2.0 is about connecting people, helping others. No vendors allowed! Think education, not advertising. Providing useful nuts and bolts or other things they can believe honest opinions. That's how you build credibility and trust that lead to relationships with new customers.

4. Having a blog hosted

WordPress and Blogger blogs are both very useful and simple that you can set free. They are used to start blogging and get an idea of how it works and how people use Web 2.0. Soak your feet in the water for testing before launch directly in

5. Do it yourself

Web 2.0 is about being real. It's real people connecting with others. Make sure you or your employees to create content and do the work to start. And when the scale of demand, hiring a professional company that provides strategic Internet marketing services. Keep up the tab what they are doing and what they are writing.

Surfing blogs, YouTube, Google Videos, Del.icio.us, Digg, Reddit, StumbleUpon, Technorati and other sites social media. Having an idea of how that goes there. Join some social media communities. Make new friends online. Contact contact with professional web development companies and companies that provide Internet marketing services well versed in Web 2.0 tools and ways of marketing. Immerse yourself in the culture of Web 2.0 to know how and where and how it integrates seamlessly with their marketing plans.

About the Author

Partho Mondal is the CEO of Wisitech, a leading professional web development, search engine marketing, Pay per click (PPC) management services provider in India.

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Ajax Hotel > LCA > Po Box 56988 > Limassol > > 3311>Close to Limassol city centre & beach frontThe Ajax Hotel in Limassol is located close to the city centre and the beach front. It is also very close to Limassol's most prestigious shopping street and within 2km to Limassol's Archaeological Museum, the Medieval Castle and the Old city. Also, has direct access to route leading to the picturesque villages & wineries, as well as 2 Cyprus airports.Swimming pools & Tennis CourtAjax Hotel has an outdoor pool with jacuzzi and an indoor heated pool, tennis courts, a health club with sauna and fitness center. This 4 star Limassol property features massage, body & face treatments & beauty services. Business amenities include complimentary wireless Internet access throughout the hotel, a business center, meeting rooms for small groups and a 24 hour internet corner (surcharge). Ajax Hotel has a restaurant, a bar/lounge and a poolside bar. A hot and cold buffet breakfast is cFree Wi Fi Access in all roomsAmenities featured in guestrooms include air conditioning, coffee/tea makers, and minibars. Business friendly amenities include complimentary high speed (wired) Internet access, complimentary wireless Internet access, desks, and direct dial phones. Bathrooms provide hair dryers, bathroom accessories and bathtubs. Balconies are featured in all guestrooms. Select guestrooms also have pool views.Notifications:Additional fees and deposits may be charged by the property at time of service, check in, or check out. >The preferred airport for Ajax Hotel is Larnaca (LCA Larnaca Intl.) 55.3 km / 34.4 mi. Distances are calculated in a straight line from the property’s location to the point of interest or airport and may not reflect actual travel distance. Distances are displayed to the nearest 0. 1 mile and kilometre.