I recently received this email message from a friend of mine named Tyler.  Tyler is a personal trainer with a passion for fitness.  He wants to expand his business and get his message out to people using “social media marketing”.  Tyler asks some great questions, so I thought I would use this as a good time to answer the same questions that many small business owners also have.

My answers are at the end of Tyler’s email message……

“Hi Mark,

I revisited your website on Social Networking Spider Webs and very excited to get my Spider Web going! I created a blog especially on my site for it. I have talked with you in the past about setting one up. I am very excited to use your information here you are sending out via email list. I just have one question before I begin my Social Networking Spider Web, but a little back story. I got a bad taste in my mouth for SEO after an SEO dude that I hired got my website banned. Not sure quite what he did, but I undid all that and got my website off the Google ban. So that experience has kind of disillusioned me a bit, but I am journeying down this road again and would like to make sure I do it right

So I have a website: http://flowlifefitness.com

and set up my blog at: http://flowlifefitness.com/fittoflow

My first question is this. When I start my Social Networking Spider Web is it okay to sign up on all the important Social Networks that I should be on and create separate user accounts for my Website and my Blog at with the different email addresses that I have? I know the Blog is the center of this Social Networking Spider Web. It’s not too much to do both? Google won’t penalize me for this?

And the second question is this… I want to build up my blog very big to be a legitimate source of info for fitness and really bring in traffic. If I sign up my blog under the url http://fittoflow.com instead of the http://flowlifefitness.com/fittoflow with ‘fittoflow.com’ still linked within flowlifefitness.com will flowlifefitness.com get all the traffic and google points? Because that is the website I want to boost on the Search Engines. Or is there a way to go about doing this?

Thanks!

::Tyler”

Tyler, these are great questions so I will give you my opinions.  These are short answers just to get you started down the right road.  There are a lot more things to do besides my starter answers below……

But first, here are some things to do.

  1. Go to http://socialprofitformula.com and watch Don Crowther’s 3 videos on social media marketing using his social profit formula.  They are free (it will cost you your email address).
  2. You can use Onlywire and Ping.fm to simplify your social networking efforts. Once you set up Onlywire and Ping.fm you can syndicate your content and articles to the web’s top social bookmarking and networking sites with a single button click.  Set up 5 sites per week on Onlywire and Ping.fm. Go to http://onlywire.com and http://ping.fm and sign up for your free accounts. BIG HINT: Sign up for either RoboForm (www.roboform.com/php/land.php?affid=m1953&frm=frame10) or LastPass (https://lastpass.com/) to help you manage all the Usernames, Passwords and demographic data you will need to enter when you sign up for all the Social Bookmark and Networking sites.  Either of these tools will make your job a lot easier.  Both offer Free versions.
  3. Go to http://markvschwartz.com/168/google-profiles-creating-your-social-networking-spiderweb-tip-08/, http://markvschwartz.com/174/live-profiles-creating-your-social-networking-spiderweb-tip-09/, http://markvschwartz.com/177/yahoo-profiles-%e2%80%93-creating-your-social-networking-spiderweb-%e2%80%93-tip-10/ to see how to set up a google, yahoo and live profile.
  4. Go to my Youtube at http://www.youtube.com/user/markvschwartz1#p/u/0/qYcjRWFvLiA to see a video on setting up Onlywire and your blog spider web.
  • Now, the answers to your questions.
  • Having a blog attached to your primary website, i.e. http://socialnetworkingspiderweb.com/blog/ is great for SEO and you will not be penalized by the search engines.
  • When you sign up for all of these social networking accounts I recommend that you create a second email account to use for all of them.  You will/may be getting a lot of email and you don’t want it to clog up your primary or business email account.  You can use the same email address for all accounts you set up.  You can also use the same Username, etc.  Vary your profile information a bit fo each of them.
  • Set up 5 accounts per week.  Only sign up for accounts that are relevant to your niche.  Example, don’t sign up for a teenage, girlie social network if you are promoting Harley Davidsons.
  • Install the Onlywire WordPress plug in to your primary blog. http://flowlifefitness.com/fittoflow
  • Put links from your blog to your website and to website to your blog.  Don’t just link to the main page, link to sub-pages and posts.
  • After you build out your Onlywire and Ping.fm accounts (Ping also has a wordpress plugin), create your google, live and yahoo profiles.  Then find some other social networks in your niche or business networks to create accounts on (like Biznik) to help promote your main site and blog.
  • Set up some free blogs on wordpress.com, blogger, typepad and post articles to them with links back to your main site and blog. Try to make unique, not duplicate content, by re-writing articles/posts from your main blog.  Use KEYWORDS in the name for your blog.  e.g. if you want to be found as a “personal trainer seattle” or “personal training capitol hill” these should be the names for your satellite blogs.
  • If I sign up my blog under the url http://fittoflow.com instead of the http://flowlifefitness.com/fittoflow with ‘fittoflow.com’ still linked within flowlifefitness.com will flowlifefitness.com get all the traffic and google points?

If you want promote your main website then set that one up in your social accounts.  Most sites will let you set up more than one so you can also promote your primary blog.  You should have your primary website and blog together.  i.e. flowlifefitness and flowlifefitness/blog.

If you are going to set up other URLs, like fittoflow.com, I recommend you set it up as a wordpress blog in the root directory.  Skip the website portion and have it a blog only.  If you can have it on a different web server you will have a different IP address which the search engines like.

So these are my short answers and by no means is a comprehensive list of everything you can do.

One major thing most people miss is the use of keywords in their URL names, free blog names, and articles.  You need to start with 4-5 keywords that you want people to find you by.  As I mentioned earlier, “personal trainer seattle” or “personal training capitol hill” (geo targeting).  The more specific your keywords (and URL names, etc.) the higher you will rank in the search engines.  Just using a keyword like “personal fitness” you will have too much competition.

…..I hope this helps.

GETTING QUALITY CONTENT ON YOUR BLOG

Well, here we are talking about blogs some more.  I guess you’ve realized the importance of the blog to the foundation of our strategy in building a Social Networking Spider Web.

All Internet marketing guides stress the importance of using only quality content on blogs.  What is good content and where the heck do I get it?  I can’t write that much!!

Take a look at the very nature of blogs and what your blog needs to be: a highly informational and personal site which addresses a set of topics in a specific niche. Also, when designing your blog don’t make it too complex, stick to the simple themes that allow users to perform actions easily on the page.  You do not need to run out a purchase a premium WordPress theme.

We’ve also discussed how you need to create the content for your site around some high-in-demand keywords that users type in the search box of Google, Bing, Yahoo, etc. In some respects, the more the keywords you have in your content, the higher the chances to have your blog appear in the first result pages.

However, many bloggers understand keyword density the wrong way. The blog content should naturally include the keywords in an easy-to-read kind of way; a keyword density that goes higher than 2 or 3% could make the articles less appealing to the reader.

For example, one of my primary keywords for my business is “social networking spider webs”, if I used the term “social networking spider webs” in every other sentence, you would get tired of the term “social networking spider webs”, plastered everywhere.  Sorry ‘bout that, had to do it…….

There are some tips you may want to consider when creating quality content for a blog. First of all, regardless of the domain and the target audience, it should be reader-friendly and even reader-targeted if it be the case. This means that you need to keep your content on-target for your niche/blog.

You should also write everything in short or medium-sized paragraphs so that the information naturally flows without being too hard to track when being read on a monitor.

Statistics show that blogs that include links in the very article content are more successful than those who present links at the bottom of the page.  For example: links inserted in the natural flow of the article allow the reader to get immediate access to the concept being discussed and to provide the opportunity to show interest for specific products or services.

About

Hi, this is Mark Schwartz, Builder of Blog and Social Media Spider Webs for businesses and internet entrepreneurs.

Throughout my life I have spent years working on some type of marketing endeavor. I must say, that I thoroughly enjoy all the challenges and thrills of being a professional marketer. Most of all, I appreciate all the many great friends I have made throughout the years.

It is my belief that every business owner needs to develop a strong presence on the Internet in order to promote their brand, prosper and maintain profitability. If you are a business owner, it is a matter of survival for you to get your web site and blog in the “top rankings” of the major search engines like Google, Bing and Yahoo. If you are not on the first page of the search results you do not exist.

Primarily, I build Blog and Social Media Spider Webs for business

In the past, I have worked with numerous companies in product marketing, product development and in launching a number of start up businesses. My view and passion is that technology is the great business enabler and it allows any business owner the opportunity to successfully compete in this crowded world. There are opportunities everywhere, and magic happens to those who take action.

I have been blessed with a wonderful wife and three girls and live in the foothills of the Cascades, just east of Seattle.

And while you are surfing around, please check out my Megarich Blog for Internet Entrepreneurs for more articles on marketing your Internet based business.

Magic happens for those who take action.

A Straight Review of “ Blogging To The Bank 2010”.

By now, everyone in the world, except maybe a grand-mother here and there, knows about blogs.

But, most people still do not realize that blogs can be a great source of income.

Rob Benwell is only 24 years old and he has already made several million bucks with blogs.  Early in 2006 he shared his secrets with the world in his highly successful Blogging To The Bank ebook and has made making money online a whole lot easier for everyone.

He sold over 20,000 copies of his first book and the 2007 2.0 update.  He is now releasing his third version of Blogging to the Bank helping to wet our appetites and keep the cash rolling in.

I got this book as soon as I could and it covers quite a lot of new information and techniques to adapt your blog to the new demands of the major search engines. Many of the techniques in the old book are now dated and don’t work so well. This is why Blogging To The Bank 2010 is a godsend.

Also this guy doesn’t consider himself to be a “guru”, he’s just a normal guy who wants to help the little guys out. I find this a nice change as he doesn’t talk “down” to you like most of the other guys do. He explains everything in a nice simple manor so everyone can understand.

Saying that when he “goes off on one” it may take a few reads until you get it but when you do it’s just shear genius. Some of the topics in my opinion could have been covered a little more, then others went into great detail. You also get his 5 Blogging To The Bank 2010 Commandments For 2010 that you must follow to give you blogs the greatest success in 2009 and keep them future proofed. This should be printed out and put on the wall of every online marketer without a doubt! His book starts off with market research (so that you are making the most of your time) to building your Blogging To The Bank 2010 empire. Everything is covered in this new program that helps bloggers with today’s online issues regarding making the all mighty search engines happy.

My Opinion: if you are out there in the world of blogging and want to make some extra money the easy way, then I highly recommend “Blogging To The Bank 2010 2010“.

Why work harder than you need to as the new techniques are there ready for you to simply implement.

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    Spider Webs

    Is your social networking strategy working for you?

    Do you even have a social media marketing strategy?

    Social networking and blog spider webs work to brand your company and act as a giant lair to draw traffic to your business, websites and blogs.

    Savvy internet marketers know that blogs, social networking and bookmarking are important tactics for building a web presence and getting top rankings with the search engines. You need to know how social media fits into your overall marketing plans and come up with a plan to get noticed on the web.  After all, if your site is not on the first page of the search engines – you don’t exist.

    Social media and blogs have changed the way marketing is done. Customers, potential customers and competitors share information every day through different Social Media channels to create advantages for everyone.  Many people—from start-ups and individuals to well-established companies—are creating sizable returns through the use of Social Networking.

    What do these people share in common? They use social media tools to generate the kind of exposure that converts relationships to prospects and prospects to sales.

    This can be your success story, too.

    • Establish a solid presence and become recognized as a leader in your industry
    • Stand out from the crowd while creating long-term partnerships that establish and reinforce your expertise and further strengthen your brand among the millions of prospects available to you
    • Come up with a success oriented Social Media Marketing map with a few simple steps – you’ll know where to start, what options are available, and which ones are a good fit for you

    Can you imagine how much business you would get if your website was on the first page of Google’s search results?

    Please contact me to discuss how a  social media and blog spider web will benefit your business.

    WordPress Blogs

    Get Your Own WordPress Blog and Jump Start Your Business

    wordpress blog setupBlogging with WordPress is Easy and it is one of the best ways to promote your business and yourself on line.  The search engines love blogs which translates into your business being found on the web and subsequently driving more prospects and customers to your site.

    The WordPress Blog application is the most popular blogging application available and offers a wide variety of configurable options. Blogging is an excellent way to establish a strong Internet presence and for you to be found by people searching for what you have to offer.  WordPress blogs allow you to easily expand your website content, increase your website traffic, share your expertise, establish yourself as an authority figure, offer advice to customers, and ultimately to attract new customers.

    What Is A Blog?

    Here’s a great introduction to blogging put together by WordPress (http://codex.wordpress.org/Introduction_to_Blogging).  It’s an article written by the people that developed WordPress.

    How Much Does It Cost?

    The WordPress Blog software is completely FREE to download! All you need is a domain name (~$10.00 a year) and a web site hosting account (which you can get on your own or I can provide).  If you already have a domain name we can add a blog onto that domain name. You also need a WordPress theme (aka template).  There are thousands of free WordPress themes available that can be customized or you can purchase a premium theme.

    It typically takes me typically 3 to 6 hours to install and set up a blog. I charge $75 per hour. Once your blog is set up there are no costs except for your monthly hosting and your yearly domain name fee. I show you how to maintain and manage the blog yourself!

    What Will I Do for You?

    I assist and advise in finding the right theme and plugins to meet your website objectives.  With thousands of themes and over 7,000 plugins available, selecting the best ones for your needs can be a bit challenging, but with my help it’s easy.

    My consulting services are customized for each client and can include any of the following:

    • Theme and plugin selection
    • WordPress Training
    • Design and Layout Strategy
    • Website optimization
    • Google Analytics
    • Advanced Customization, and

    Add Social Media Marketing for a Killer Traffic Magnet

    Adding a circle of social networking profiles around your blog will really make your blog traffic take off.  I will Develop a Social Media Marketing Strategy for you that will drive traffic to your business website or WordPress blog like crazy.

    social media spider webs

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    Every Internet marketer needs to be alert to all the new marketing fads and money making systems that are being pushed. If you are an opportunity chaser and don’t concentrate on what is really important to your business you will fail.

    I know that every time I go into email I have a plethora of “buy this system and make a billion bucks in 7 days” offers.  Some even tell me I can do it in my pajamas.  And who in their right mind can ignore all those bikini clad babes hanging on that new Ferrari you are going to be able to afford after you purchase this new get rich quick scheme.

    Now I must admit, that some of those tools being offered can help with your Internet marketing, but can you afford the diversion from your mission at hand.  First you buy one tool, then you buy another, then you find yourself broke or you haven’t done a thing for your business because you’ve been dorking around with all those new Internet marketing toys you’ve just bought. (Yes, I have been guilty of this, that’s how I know the problem so well.)

    Shut out all the noise! As a business person there are only a few things you should concentrate on and ignore all those flim-flam, buy this product and be famous offers or all those new marketing gizmos and tricks.

    There are only THREE legitimate ways to success on the Internet.

    1. Links
    2. Content
    3. List Building

    Links – if you have a lot of links tracking back to your business website or blog you will get traffic.  You can pay for links (e.g. Google Adwords, Microsoft Ad Center or other paid advertising services) or you can grow them organically.  Examples of organic links are creating a BizNik profile, a Google/Yahoo/Bing profile, publishing articles, being involved in social networks and on and on.  The ways to build your reputation, brand yourself and attract traffic to you business are endless.

    Content – If you have good content on your website and blog, grow it in a consistent fashion, and focus on a specific niche you will also attract traffic.  Of course you need to know how to get the world to know about your content, but that is something anyone can learn and master.

    Links and Content – combine linking strategies WITH good content you are going to be a killer on the Internet.  Building a massive spiderweb of links and content using Social Networking, Videos, blogging, mobile marketing, and more provides you with the opportunity to rise above the competition.

    List Building – You’ve heard the term “the money’s in the list”. It’s true. Use your content and linking successes to build your list of prospects and fans, then build relationships and trust, and eventually convert your loyal base to customers.

    Links and Content and List Building – Combine all of these together and you have all the pieces in place to be a marketing machine!

    Now, all of what I have said about the above tactics is simplified and provided at a high level.  We could spend days talking about each of these topics.  My point here is that I want to get the message out that lack of focus, being an opportunity chaser, and not sticking with the basics can kill you.

    Stick with the basics just like the 3 R’s.

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    Does Setting up a WordPress Blog scare you?

    If you’ve never set up a WordPress blog before it can be a little  intimidating. I was afraid to touch the keyboard on my PC the first time I tried it.  It really is easy – so give it a try.

    This is the slide version which also shows how to set up your domain name on your hosting account.  There is  a companion Video to this titled  “Step 03p Setting up a WordPress Blog” that goes in to more detail than this video does.

    Having a blog is the center for building your own social networking spiderweb. After all, we need to have something to drive all your web traffic to. This video shows you how to set up a WordPress Blog, so get out there and set one up. And, don’t be intimidated – you won’t break anything.

    Here’s the video.  Remember to go build a blog when you’re done watching it.

      
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