I recently received this email message from a friend of mine named Tyler.  Tyler is a personal trainer with a passion for fitness.  He wants to expand his business and get his message out to people using “social media marketing”.  Tyler asks some great questions, so I thought I would use this as a good time to answer the same questions that many small business owners also have.

My answers are at the end of Tyler’s email message……

“Hi Mark,

I revisited your website on Social Networking Spider Webs and very excited to get my Spider Web going! I created a blog especially on my site for it. I have talked with you in the past about setting one up. I am very excited to use your information here you are sending out via email list. I just have one question before I begin my Social Networking Spider Web, but a little back story. I got a bad taste in my mouth for SEO after an SEO dude that I hired got my website banned. Not sure quite what he did, but I undid all that and got my website off the Google ban. So that experience has kind of disillusioned me a bit, but I am journeying down this road again and would like to make sure I do it right

So I have a website: http://flowlifefitness.com

and set up my blog at: http://flowlifefitness.com/fittoflow

My first question is this. When I start my Social Networking Spider Web is it okay to sign up on all the important Social Networks that I should be on and create separate user accounts for my Website and my Blog at with the different email addresses that I have? I know the Blog is the center of this Social Networking Spider Web. It’s not too much to do both? Google won’t penalize me for this?

And the second question is this… I want to build up my blog very big to be a legitimate source of info for fitness and really bring in traffic. If I sign up my blog under the url http://fittoflow.com instead of the http://flowlifefitness.com/fittoflow with ‘fittoflow.com’ still linked within flowlifefitness.com will flowlifefitness.com get all the traffic and google points? Because that is the website I want to boost on the Search Engines. Or is there a way to go about doing this?

Thanks!

::Tyler”

Tyler, these are great questions so I will give you my opinions.  These are short answers just to get you started down the right road.  There are a lot more things to do besides my starter answers below……

But first, here are some things to do.

  1. Go to http://socialprofitformula.com and watch Don Crowther’s 3 videos on social media marketing using his social profit formula.  They are free (it will cost you your email address).
  2. You can use Onlywire and Ping.fm to simplify your social networking efforts. Once you set up Onlywire and Ping.fm you can syndicate your content and articles to the web’s top social bookmarking and networking sites with a single button click.  Set up 5 sites per week on Onlywire and Ping.fm. Go to http://onlywire.com and http://ping.fm and sign up for your free accounts. BIG HINT: Sign up for either RoboForm (www.roboform.com/php/land.php?affid=m1953&frm=frame10) or LastPass (https://lastpass.com/) to help you manage all the Usernames, Passwords and demographic data you will need to enter when you sign up for all the Social Bookmark and Networking sites.  Either of these tools will make your job a lot easier.  Both offer Free versions.
  3. Go to http://markvschwartz.com/168/google-profiles-creating-your-social-networking-spiderweb-tip-08/, http://markvschwartz.com/174/live-profiles-creating-your-social-networking-spiderweb-tip-09/, http://markvschwartz.com/177/yahoo-profiles-%e2%80%93-creating-your-social-networking-spiderweb-%e2%80%93-tip-10/ to see how to set up a google, yahoo and live profile.
  4. Go to my Youtube at http://www.youtube.com/user/markvschwartz1#p/u/0/qYcjRWFvLiA to see a video on setting up Onlywire and your blog spider web.
  • Now, the answers to your questions.
  • Having a blog attached to your primary website, i.e. http://socialnetworkingspiderweb.com/blog/ is great for SEO and you will not be penalized by the search engines.
  • When you sign up for all of these social networking accounts I recommend that you create a second email account to use for all of them.  You will/may be getting a lot of email and you don’t want it to clog up your primary or business email account.  You can use the same email address for all accounts you set up.  You can also use the same Username, etc.  Vary your profile information a bit fo each of them.
  • Set up 5 accounts per week.  Only sign up for accounts that are relevant to your niche.  Example, don’t sign up for a teenage, girlie social network if you are promoting Harley Davidsons.
  • Install the Onlywire WordPress plug in to your primary blog. http://flowlifefitness.com/fittoflow
  • Put links from your blog to your website and to website to your blog.  Don’t just link to the main page, link to sub-pages and posts.
  • After you build out your Onlywire and Ping.fm accounts (Ping also has a wordpress plugin), create your google, live and yahoo profiles.  Then find some other social networks in your niche or business networks to create accounts on (like Biznik) to help promote your main site and blog.
  • Set up some free blogs on wordpress.com, blogger, typepad and post articles to them with links back to your main site and blog. Try to make unique, not duplicate content, by re-writing articles/posts from your main blog.  Use KEYWORDS in the name for your blog.  e.g. if you want to be found as a “personal trainer seattle” or “personal training capitol hill” these should be the names for your satellite blogs.
  • If I sign up my blog under the url http://fittoflow.com instead of the http://flowlifefitness.com/fittoflow with ‘fittoflow.com’ still linked within flowlifefitness.com will flowlifefitness.com get all the traffic and google points?

If you want promote your main website then set that one up in your social accounts.  Most sites will let you set up more than one so you can also promote your primary blog.  You should have your primary website and blog together.  i.e. flowlifefitness and flowlifefitness/blog.

If you are going to set up other URLs, like fittoflow.com, I recommend you set it up as a wordpress blog in the root directory.  Skip the website portion and have it a blog only.  If you can have it on a different web server you will have a different IP address which the search engines like.

So these are my short answers and by no means is a comprehensive list of everything you can do.

One major thing most people miss is the use of keywords in their URL names, free blog names, and articles.  You need to start with 4-5 keywords that you want people to find you by.  As I mentioned earlier, “personal trainer seattle” or “personal training capitol hill” (geo targeting).  The more specific your keywords (and URL names, etc.) the higher you will rank in the search engines.  Just using a keyword like “personal fitness” you will have too much competition.

…..I hope this helps.

LinkedIn Can Be One of your Greatest Traffic Sources

LinkedIn is often mentioned as a powerful social networking tool and a significant tool for enterprise professionals, employers, and job seekers. What isn’t often mentioned is the site’s capability to easily drive traffic to your site.

LinkedIn can be a powerful source for driving visitors to your blog and therefore should be part of your strategy in building out your “Social Networking Spider Web”.

In some respects, LinkedIn visitors might even be more precious than visitors from other social networks and sites. That is simply because of the generally professional nature of LinkedIn itself.

If you contemplate that LinkedIn could possibly be one of your biggest traffic sources you should you put enough effort into cultivating it as such.

Once you register, put together a complete profile following the steps listed below (you can come back and do some of them as your time permits.)

1. Complete your profile
2. Improve and grow your personal connections
3. Add and Customize your web site links
4. Answer questions
5. Update your status on a regular basis
6. Join area of interest groups
7. Put up feedback in groups
8. Add RSS feeds to groups
9. Create a group
10. Add the LinkedIn weblog software to your profile
11. Put your LinkedIn profile badge and links on your other Social Network sites, e.g. your Google Profile

LinkedIn is also now offering integration with Microsoft Outlook.  So if you use Outlook I suggest taking a look at getting that set up as it will make doing things on LinkedIn easier in some areas.

The thing I like most about LinkedIn, are the groups. Go to the top where it says Groups and click there…go to “find a group” at the top right and do a key word search for groups that interest you. Hint – set up daily updates so you don’t get overwhelmed with email messages.

With Linked In, you’ll be able to promote merchandise, find new customers, build your brand and yourself and continue to build your Social Networking Spider Web.

FINDING QUALITY CONTENT FOR YOUR BLOG

Trying to figure out what to write about for your blog can be one heckuva challenge.  There are some days when you just can’t write or have no idea what to write about.  Well here are a few ideas.

The best way to get unique content is to write new unique content. This is not very hard, but for some this may be time consuming and you may not want to. The easiest way to get unique content is to combine various free articles and edit them as if they were new articles.

Search some Article Directories or just do a general web search using your keyword and you will find tons of articles and ideas. Once you have a few articles about the same topic you just need to combine it and make it unique.

Another method I use is Google Alerts.  I can generally find a consistent supply of good quality content to write about by setting up a Google Alert for my keyword.  I find plenty of ideas to write about.

Note: If your use someone else’s content, without re-writing it substantially, make sure you give full credit to the author and a link to the original source.

Double Note:  Remember to submit all of your blog posts to your social networks so you continue to feed them fresh content.  It’s all about building your Social Networking Spider Web.

I am looking for something which gives excellent insight into affiliate marketing, online advertsing networks, PPC, SEO, CPC, CPM, CPA, blogs, forums and marketing on social networks, Web 2.0 etc. Also has to be current content – not something written in 2002 or something – less than a year or 2 old

I’m doing research on social networks, Web 2.0, and viral marketing. Should advertisers use social networking to market their products/services, or is it just a fad; something that will blow over in a few years? Should social networks be a serious investment for companies looking for the newest way to get ahead?

Every Internet marketer needs to be alert to all the new marketing fads and money making systems that are being pushed. If you are an opportunity chaser and don’t concentrate on what is really important to your business you will fail.

I know that every time I go into email I have a plethora of “buy this system and make a billion bucks in 7 days” offers.  Some even tell me I can do it in my pajamas.  And who in their right mind can ignore all those bikini clad babes hanging on that new Ferrari you are going to be able to afford after you purchase this new get rich quick scheme.

Now I must admit, that some of those tools being offered can help with your Internet marketing, but can you afford the diversion from your mission at hand.  First you buy one tool, then you buy another, then you find yourself broke or you haven’t done a thing for your business because you’ve been dorking around with all those new Internet marketing toys you’ve just bought. (Yes, I have been guilty of this, that’s how I know the problem so well.)

Shut out all the noise! As a business person there are only a few things you should concentrate on and ignore all those flim-flam, buy this product and be famous offers or all those new marketing gizmos and tricks.

There are only THREE legitimate ways to success on the Internet.

  1. Links
  2. Content
  3. List Building

Links – if you have a lot of links tracking back to your business website or blog you will get traffic.  You can pay for links (e.g. Google Adwords, Microsoft Ad Center or other paid advertising services) or you can grow them organically.  Examples of organic links are creating a BizNik profile, a Google/Yahoo/Bing profile, publishing articles, being involved in social networks and on and on.  The ways to build your reputation, brand yourself and attract traffic to you business are endless.

Content – If you have good content on your website and blog, grow it in a consistent fashion, and focus on a specific niche you will also attract traffic.  Of course you need to know how to get the world to know about your content, but that is something anyone can learn and master.

Links and Content – combine linking strategies WITH good content you are going to be a killer on the Internet.  Building a massive spiderweb of links and content using Social Networking, Videos, blogging, mobile marketing, and more provides you with the opportunity to rise above the competition.

List Building – You’ve heard the term “the money’s in the list”. It’s true. Use your content and linking successes to build your list of prospects and fans, then build relationships and trust, and eventually convert your loyal base to customers.

Links and Content and List Building – Combine all of these together and you have all the pieces in place to be a marketing machine!

Now, all of what I have said about the above tactics is simplified and provided at a high level.  We could spend days talking about each of these topics.  My point here is that I want to get the message out that lack of focus, being an opportunity chaser, and not sticking with the basics can kill you.

Stick with the basics just like the 3 R’s.

Related Blogs

  
Powered by Yahoo! Answers