Common sense ways for Optimizing your blog for search engines

Competition is fierce online and the top places on the search result pages are the most hunted for; therefore, any blog owner who tries to make money on the Internet needs to use a comprehensive strategy to attract the best visitors and the highest traffic.  By having a blog and building a social networking spider web around it, you will be working to optimize it for the search engines.

As mentioned in our last post, the primary factor for blog optimization for search engines is the keyword. When you start the race for SEO (search engine optimization), you already have an advantage: blogs are usually the ones to receive more traffic then other complex sites due to their highly informational content. By keywords we mean those sentences or structures that a user types in the search box of an engine like Google, Bing or Yahoo.

Blogs mainly rely on articles that are regularly updated and re-freshened, so that they have something new to offer all the time. Before you write your blog content, you’ll need to make a list with all the keywords related to your niche/domain and which are most likely to be typed in the search box by Internet users. A brain-storming session is ideal to find the best structures you need to include in the articles; keep in mind that there are some rules you may have to follow here as well.

For example, choosing some very general keywords is not the best way to promote a business via. The explanation is very simple here: search terms that are too broad attract all sorts of users, even those that are not interested in purchasing something. SEO experts use all sorts of parameters to check the profitability of a blog, and one of them deals precisely with the number of relevant users the web-page gets.  (More on stats and analytics later.)

Once you start to use the most high-in-demand keywords you’ll still have to do a lot of other types of work in order to keep your blog position high in traffic. There are many strategies for this and we are going to get to them, after we build our Social Networking Spider Web. Building a Social Networking Spider Web offers the greatest bang for the buck ROI of all the tactics, except for having a lot of quality content on your blog.

Quality content remains the golden rule of search engine optimization: quality informational content is the foundation of any successful blog!

Hi All,

I have started an SEO (Search Engine Optimization) & Internet Marketing related blog at URL: http://dominatingseo.net/blog/

Please suggest me how can I improve look and feel of my blog, so that it looks more professional and appealing.

Any other suggestions related to blog are also most welcome.

Regards,
Altaf
———Addition——–

Guys, please just write me how to increasing look & feel of blog.

I am aware of all SEO tactics, so please do not write taking traffic in mind.

So, what are your general thoughts on internet marketing using :

• Search Engine Optimization (SEO)
• Paid Search Marketing
• Social Media Promotion
• Banner Advertising
• Video-Based Messaging
• Podcasting

Also, is anyone familiar with a company called Optey out of Boston, MA? Please advise folks, thanks.

I am not affiliated. I am interested in knowing if there are any other services that offer a comparable service to this in a similar Search Engine Optimization. I believe Google Analytics, Clicky, and Rhinoseo provide nearly all of the same data that Hubspot collects at a cost of {content}, but then HubSpot charges ,000 a year for its services. Is there something I’m missing with this company and why do you think they are charging this much a year for its service, while other companies can provide free technologies? How can any new business see that these costs are well worth it? Has anyone used or know any companies that use their "inbound marketing" services? Can this be affective way of getting traction on a website or would hiring a SEO all-star full time be better recommended for a startup?

Getting “top rankings” – Series on How to Get Targeted Traffic

Introduction 00

Welcome to the kick off issue on how to get traffic to your business website and blog and get “top rankings” with the search engines.  (You do have a website and blog, don’t you?)

In this series I am going to be sharing with you dozens of great ways to drive traffic to your website(s).   The more traffic you get the more successful you will be.

Please don’t get overwhelmed with all the tactics that I am going to show you, and don’t feel that you must use every single technique I show you.  In fact that might be a little bit of overkill.

I suggest that you create a folder on your computer to store all these tactics in so you can refer to them later.  As you receive new tactics take action on them, now, rather than later.  Most of the tips are very easy to do, they may just take a little effort on your part.

Before we start with the techniques, I need to set a foundation for you and cover some general concepts about traffic generation.

The techniques you are going to learn and use will often drive traffic to your business website/blog in two different ways:

1)    you can receive traffic immediately from the method used directly through the links that you obtain, and

2)    the back-links you receive by using these methods will help your site get higher rankings in the search engines, which will result in a lot of organic traffic.

It will be nice great to take advantage of the immediate traffic you can get from many of these techniques, but if you are in this for the long haul, your main priority should be in getting as many high quality links to your site/blog as possible.  This will ensure that your site performs better in the search engines.

Basically, the more links a site has pointing back to it (aka back links), the better it is going to rank with in the search engines.  Therefore, most of our traffic generation methods are going to focus on obtaining high quality links to your site using “low cost seo” or free methods.

Don’t worry, this will not be as hard as it sounds!

On a final note, it may be very tempting to go out there and get as many links as you can, as fast as you can.  This may actually hurt you! Slow down and take a methodical approach. The search engines like to see you get links naturally over time.  When they see hundreds or thousands of instant links to your site they suspect something is not natural and will  penalized you from getting “top rankings”.  Try to shoot for getting around or under 10 new links a day, just to be safe.

We will get started in the next issue, so stay tuned.

How To Get “top rankings” with Search Engines Using RSS Feeds

RSS is one of the popular features to hit online publishing in recent years and bloggers and content site owners love it.  But what exactly is RSS?

RSS or Really Simple Syndication, is a file format used by publishers to make their content readily available to others in a format that can be universally read and understood. RSS allows publishers to “syndicate” their content to distribution lists with hyperlinks. RSS has actually been around for quite a while, but with the increased use of spam filters and online blogging, it has quickly become the choice of bloggers and ezine publishers who want to get their messages out to their subscribers. Not much attention, however, has been discussed about the advantages that using RSS provides for search engine optimization.

Search Engines Love RSS

Many “seo experts” (Search Engine Optimization) believe that sites optimized around themes or targeted topics, where all the content corresponds to a particular subject or set of keywords, rank better and get “top rankings” in the search engines. As an example; if your website is designed to sell soccer balls, all the content on your site would be focused around soccer and soccer balls.. The major search engines like Google definitely seem to prefer tightly-themed pages and will give those sites “top rankings“.

But where does RSS figure in all this?

RSS feeds, are most commonly obtained from news feeds or blogs, and most often correspond to a particular theme or topic. If you used some of these highly targeted RSS feeds on your site you can increase your site’s content without having to write any content of your own. It’s really kind of like having someone else write content for you and feed it to you – and all for free!  Now that’s a “low cost seo” approach if I ever saw one.

How does RSS improve my Search Engine “top rankings”?

There are three primary reasons why using content from RSS Feeds provides irresistible content for the search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There can be hundreds, even thousands of publishers of RSS feeds that are specific to a particular topic. Since the feeds they provide have highly targeted content, they could contain several keywords that you want to rank highly for. (Hint: search for RSS feeds by the keyword(s) you want to promote.)  Adding content containing these keywords helps to get Google to tag your site as one with pertinent and relevant content.

2. RSS Feeds Provide Fresh, Up to Date Content

RSS feeds from the larger publishers are updated at regular intervals. When publishers add new articles/content to the feed, the older articles are dropped. These content changes immediately update your web pages with the new RSS feed content as well. Thus you are constantly getting new, relevant content for your site visitors every hour or day.  It really is a “low cost seo” approach.

3. RSS Feeds Yield More Frequent Spidering

One neat thing that happens as a result of adding an RSS feed to your site is that the Googlebot (and other Web-Bots) may visit your site daily. To these web-bots, your pages that have an RSS feed incorporated into them make the web-bots think you have a good page that is being updated daily. The web-bots, in their judgement, may rate the page as worth visiting daily. This means that you will have your site being indexed more frequently by the Web-bots and any new content you add to your site will be discovered much faster.

How Can this benefit the Owner of a Website or Internet Marketer?

Google and the other major search engines tend to index pages at the beginning of the month. If you publish new content to your site and you miss that update, you may need to wait until the next month to see your content indexed. But, since your site has RSS feeds and a constant flow of new traffic, your site gets indexed more frequently. Thus, the chances of your content getting indexed quickly are much higher.  This could be important if you are marketing new products or information that has to be provided on a timely basis.

But, the biggest advantage may be that fresh content is loved by the search engines and you will get higher rankings from them, which translates to more traffic to your site.

RSS offers you a way to get “top rankings” on the search engines using a “low cost seo” approach.  You can do it yourself and you won’t require the services of “seo experts“.