I still haven’t picked my domain name, but while we’re waiting on that, let’s take a look at ”Rank and Pillage”, one of the “internet marketing strategies” I have learned.

This strategy takes advantage of the expertise of others, to provide value on your site and to attract/drive traffic to it.  The primary method is to use Youtube videos.

In summary, here is the method:

  1. Find content videos within your niche market that offer helpful tips, strategies and offer true value. In my case I will be looking for videos on survivalism.
  2. Take notes on the video and create bullet points on the most important points of the helpful video.
  3. Create a simple 200-400 word article and post it to my Survivalism site, leveraging SEO Tactics (covered in future modules). Include the video in my post.
  4. Do this again and again.

The goal is to drive traffic to my survivalism niche with content that matters — content which gets people to slow down their online browsing long enough to think, “Hey!  This survivalism site has exactly what I am looking for!” When this happens to my visitors, then good things happen, surfers are likely to:

  • Bookmark my site (links)
  • Link to my site (more links)
  • Share my site with friends (more chances for links and other random good stuff)
  • Visit additional pages of my site
  • Subscribe to my mailing list
  • Or buy products or services

It all starts with quality content and when you create quality content everything is easier online.

Now I just need to get my buns in gear and get my blog set up!!  Yikes, there’s a lot to do, but just knock down one domino at a time.

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Filed under: WordPress Marketing Strategies

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