SOCIAL BOOKMARKING

Hello, Mark Schwartz here with another installment on building your Social Networking Spider Web.

It started with Myspace, then Facebook, then Youtube, and now its social bookmarking. All fall into the Web 2.0 genre. The use of these sites for SEO purposes and simply to get massive exposure to your websites and blogs has become the latest trend in internet marketing.

Too me, they are a fundamental part of building a Social Networking Spider Web and driving massive amounts of traffic to my core blog.

Have you ever bookmarked a webpage in your browser so you can go back to it later?  They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite’s list of your browser.  This is what social bookmarking is, except everyone can see what you bookmark.  Note: Social Bookmarking is different than Social Networking, which we will cover in the next post.

A big reason that savvy business owners and “seo experts” spend so much time and effort on social bookmarking is because of the power of Web 2.0. For instance, Google, Bing and Yahoo absolutely love all of these Web 2.0 sites.

Here is the main reason why you need to have a social bookmarking campaign. Google puts a lot of emphasis on one way back links to your website to help determine its page rank. Not only does Google look at the number of links but they look at the quality of the links.  There is a transfer of page rank that occurs from the higher ranking site to yours.  Social bookmarking is one piece of your overall campaign, is a simple traffic generation technique and is a very “low cost seo” tactic.

It is free to sign up at the popular social bookmarking networks, and it doesn’t take too long to bookmark your site. Bookmarking a site or blog is easy, but to consistently bookmark all of your new blog posts does take some effort.  Also, setting up the bookmarking sites for the first time does take an effort.  But, once you set them up you are good to go.

When your site receives a bookmark, it shows the search engines that people are talking about, and interested in your site. This is a great way to get a ton of high quality backlinks and get “top rankings”.

Here are just a few of the top social bookmarking sites:

•    http://del.icio.us
•    http://digg.com
•    http://furl.net
•    http://simpy.com
•    http://redditt.com
•    http://kaboodle.com
•    http://netvouz.com
•    http://fark.com

And the list goes on and on……..

HOW TO PROMOTE YOUR BLOG

With having a business blog to build your “social networking” spider web it can become a success only if you know how to promote it: in other words, you have to attract traffic. Developing a Social Networking Spider Web is one way, and we are going to cover that in more detail.  But for now let’s cover some other methods.

There are several ways to do promote your blog. First of all, you should take a look on the web and see what your competition is like.  Perform a Google, Yahoo or Bing search using the keywords you have selected (in previous steps) and see who else pops up.  If a gazillion sites pop-up using the keywords you selected you need to go back to the “drawing board” and pick some better ones.

There really are no boundaries related to how you can promote something online. Perhaps the easiest is to promote your own blog using other sites you already own or from other niche sites related to yours, by the use of friendly links.

There are many, many ways to promote your blog, and we will cover many of these methods in future posts)….

Here is the simple, straight-forward, best bang-for-the-buck way to promote your blog and your business.

• Write Good Content on a Regular Basis
• Submit your content to the “Social Networking Spider Web” you Have Built

As I mentioned, there are lots of other methods, but build your Spider Web first, but you can only do so much at one time. Later on you can get in to press releases, article submission, forum postings, blog commenting, directories, etcetera, etcetera, etc.

FINDING QUALITY CONTENT FOR YOUR BLOG

Trying to figure out what to write about for your blog can be one heckuva challenge.  There are some days when you just can’t write or have no idea what to write about.  Well here are a few ideas.

The best way to get unique content is to write new unique content. This is not very hard, but for some this may be time consuming and you may not want to. The easiest way to get unique content is to combine various free articles and edit them as if they were new articles.

Search some Article Directories or just do a general web search using your keyword and you will find tons of articles and ideas. Once you have a few articles about the same topic you just need to combine it and make it unique.

Another method I use is Google Alerts.  I can generally find a consistent supply of good quality content to write about by setting up a Google Alert for my keyword.  I find plenty of ideas to write about.

Note: If your use someone else’s content, without re-writing it substantially, make sure you give full credit to the author and a link to the original source.

Double Note:  Remember to submit all of your blog posts to your social networks so you continue to feed them fresh content.  It’s all about building your Social Networking Spider Web.

GETTING QUALITY CONTENT ON YOUR BLOG

Well, here we are talking about blogs some more.  I guess you’ve realized the importance of the blog to the foundation of our strategy in building a Social Networking Spider Web.

All Internet marketing guides stress the importance of using only quality content on blogs.  What is good content and where the heck do I get it?  I can’t write that much!!

Take a look at the very nature of blogs and what your blog needs to be: a highly informational and personal site which addresses a set of topics in a specific niche. Also, when designing your blog don’t make it too complex, stick to the simple themes that allow users to perform actions easily on the page.  You do not need to run out a purchase a premium WordPress theme.

We’ve also discussed how you need to create the content for your site around some high-in-demand keywords that users type in the search box of Google, Bing, Yahoo, etc. In some respects, the more the keywords you have in your content, the higher the chances to have your blog appear in the first result pages.

However, many bloggers understand keyword density the wrong way. The blog content should naturally include the keywords in an easy-to-read kind of way; a keyword density that goes higher than 2 or 3% could make the articles less appealing to the reader.

For example, one of my primary keywords for my business is “social networking spider webs”, if I used the term “social networking spider webs” in every other sentence, you would get tired of the term “social networking spider webs”, plastered everywhere.  Sorry ‘bout that, had to do it…….

There are some tips you may want to consider when creating quality content for a blog. First of all, regardless of the domain and the target audience, it should be reader-friendly and even reader-targeted if it be the case. This means that you need to keep your content on-target for your niche/blog.

You should also write everything in short or medium-sized paragraphs so that the information naturally flows without being too hard to track when being read on a monitor.

Statistics show that blogs that include links in the very article content are more successful than those who present links at the bottom of the page.  For example: links inserted in the natural flow of the article allow the reader to get immediate access to the concept being discussed and to provide the opportunity to show interest for specific products or services.

Common sense ways for Optimizing your blog for search engines

Competition is fierce online and the top places on the search result pages are the most hunted for; therefore, any blog owner who tries to make money on the Internet needs to use a comprehensive strategy to attract the best visitors and the highest traffic.  By having a blog and building a social networking spider web around it, you will be working to optimize it for the search engines.

As mentioned in our last post, the primary factor for blog optimization for search engines is the keyword. When you start the race for SEO (search engine optimization), you already have an advantage: blogs are usually the ones to receive more traffic then other complex sites due to their highly informational content. By keywords we mean those sentences or structures that a user types in the search box of an engine like Google, Bing or Yahoo.

Blogs mainly rely on articles that are regularly updated and re-freshened, so that they have something new to offer all the time. Before you write your blog content, you’ll need to make a list with all the keywords related to your niche/domain and which are most likely to be typed in the search box by Internet users. A brain-storming session is ideal to find the best structures you need to include in the articles; keep in mind that there are some rules you may have to follow here as well.

For example, choosing some very general keywords is not the best way to promote a business via. The explanation is very simple here: search terms that are too broad attract all sorts of users, even those that are not interested in purchasing something. SEO experts use all sorts of parameters to check the profitability of a blog, and one of them deals precisely with the number of relevant users the web-page gets.  (More on stats and analytics later.)

Once you start to use the most high-in-demand keywords you’ll still have to do a lot of other types of work in order to keep your blog position high in traffic. There are many strategies for this and we are going to get to them, after we build our Social Networking Spider Web. Building a Social Networking Spider Web offers the greatest bang for the buck ROI of all the tactics, except for having a lot of quality content on your blog.

Quality content remains the golden rule of search engine optimization: quality informational content is the foundation of any successful blog!

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Related Blogs

A Straight Review of “ Blogging To The Bank 2010”.

By now, everyone in the world, except maybe a grand-mother here and there, knows about blogs.

But, most people still do not realize that blogs can be a great source of income.

Rob Benwell is only 24 years old and he has already made several million bucks with blogs.  Early in 2006 he shared his secrets with the world in his highly successful Blogging To The Bank ebook and has made making money online a whole lot easier for everyone.

He sold over 20,000 copies of his first book and the 2007 2.0 update.  He is now releasing his third version of Blogging to the Bank helping to wet our appetites and keep the cash rolling in.

I got this book as soon as I could and it covers quite a lot of new information and techniques to adapt your blog to the new demands of the major search engines. Many of the techniques in the old book are now dated and don’t work so well. This is why Blogging To The Bank 2010 is a godsend.

Also this guy doesn’t consider himself to be a “guru”, he’s just a normal guy who wants to help the little guys out. I find this a nice change as he doesn’t talk “down” to you like most of the other guys do. He explains everything in a nice simple manor so everyone can understand.

Saying that when he “goes off on one” it may take a few reads until you get it but when you do it’s just shear genius. Some of the topics in my opinion could have been covered a little more, then others went into great detail. You also get his 5 Blogging To The Bank 2010 Commandments For 2010 that you must follow to give you blogs the greatest success in 2009 and keep them future proofed. This should be printed out and put on the wall of every online marketer without a doubt! His book starts off with market research (so that you are making the most of your time) to building your Blogging To The Bank 2010 empire. Everything is covered in this new program that helps bloggers with today’s online issues regarding making the all mighty search engines happy.

My Opinion: if you are out there in the world of blogging and want to make some extra money the easy way, then I highly recommend “Blogging To The Bank 2010 2010“.

Why work harder than you need to as the new techniques are there ready for you to simply implement.

Related Blogs

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I’m looking for a reasonable means of tracking my Social Media Marketing campaigns. So many of them are rather expensive and, at this early stage, would not be feasible for my business.

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