Blog Seo Subdomain

Monday, September 1st, 2008 at 1:29 am

blog seo subdomain

To learn about SEO, think about your ABC

I am often asked what SEO is, what is not, and that is something that my clients can do to help your SEO. A As Search Engine Optimization see only one thing is not whether or not to keep your site to reach the coveted first page of Google. I will try to cover a much of what contributes to the optimization of a website in search engines.

Competitors know the incoming links

Often by researching your competitors, can be found in your inbound links come and advertise / promote yourself in the exact links for you. While in place, check out the key words - maybe you can get ideas on what keywords / phrases they are using that may not have considered.

Blog

I can not say enough about blogs and the effectiveness of blogs! They offer credibility to your site and your knowledge of your product / service / industry, allow your customer that you care enough to share this information with them, promote two-way conversation, allowing feedback from visitors, after comments on his comments, which allows more opportunities for your website / keywords to find.

Content

Body text, titles and headers (labeled appropriate CSS) and the body of the text should uphold and reiterate keyword rich, and be unique for each page

Words in bold text in the body

Sites that contain less than 2,500 words may be penalized by search engines

Use keywords in H1 text (headings)

Domain Name

Buy your domain name during long periods of time. The search engines that look like a stable place, remarkable. Many spam or adult sites are "here today, gone tomorrow" and therefore not classified as high in search engines.

In addition, a domain name with a name, your industry is much more effective. For example, instead of choosing "JoesStore.com" select "JoesShoes.com" This is much more descriptive for engines search. The fall is that many good domain names are often difficult to find or come with a high price tag, and sometimes you're left with something is not their first choice.

Email Marketing

Every time I send a marketing email, I get calls from customers. Not one call, but some - mostly the same day! Speaking of great ROI! This is because when you deliver an effective mail campaign mail, you maintain open communication with its customers and reminds them that are there for them. But probably the most important feature of Email marketing is to make customers 'success' of your site. Link articles and other information important to return to the pages of your site.

Feeds

RSS feeds are quickly becoming an industry standard for potential customers to subscribe to your blog and be notified when new content published. Feeds bring more visitors to your site as well.

Google

The web name is synonymous with genius.

Use Google Analytics to see Trending, such as the use of keywords and adjust accordingly. Check to see immediate ROI visitors from referring sites, create a traffic funnel how you want customers to navigate through your site, and more.

Create a free Google Local ads

Google Webmaster Tools is a great way to see how often your site is indexed, if a site has been loaded, the number of incoming links and more.

Honor press release your ...

by submitting to directories of public relations. News worth can be shared with others and offer more opportunities to link incoming and others to find your site.

Indexing

For your site to rank well in search results pages, it is important to ensure that Google can crawl and index your site correctly. Loading a map of the site (not a map of site visitors) to Google and Yahoo is particularly useful.

Just say not the murderers of SEO

Do not use flash, frames and DHTML on your site

Do not use images on your site for navigation buttons or information important - search engines can not "see" images.

Do not use tables to your site

Too many graphics, no enough content

Keyword Analysis

Focused, highly relevant high traffic keywords. Give the search engines a few days access to its contents and re-check your ranking based on this. Tweek and refine as needed.

Links

Establish links that are representative of what we refer to as search engines pick up the links as an important part of your site. For example, a link to a continuation of article, instead of clicking "here" to read this article. Say something that is more descriptive for the spiders of search engines to read, have to say "the creation of valid links."

Periodically check to not work or is broken internal and external links. There are many free link checkers out there.

Keep the number of links per page, below 100.

They belong to a link or ring. They do not work.

Meta Content

Include meta-tags and keywords with respect to page content

Titles and headings should uphold and reiterate the keywords and be unique for each page.

Do not ignore or duplicate title, description and keywords as search engines rely on them to "read" unique content on your site.The title is one of the most important things that Google and other search engines use in evaluating the content of the page.

Keep descriptions, title and keywords with the specifications under specified by the major search engines:

Title: maximum 70 characters

Description: no more than 150 characters

Keywords: 10 words / phrases per page is a good deal

Novelty

Search engines are becoming increasingly aware of the site's age and the time the domain is registered. To help this, register your domain as long as possible (to allow the search engines know that you plan to stay there) and get an aggressive SEO in place.

On-Page SEO, Off-Page SEO

On-Page SEO refers to the actual content (keywords, meta-information, to enhance the search) in / on the website. About 25% of visits are based on this content.

Off-Page SEO refers to direct traffic to the site through the link (through the media social, reeds RSS, directories, etc.). Approximately 75% of visits are based (input) links.

Page Rank

Google ranks sites web based on what "valuable" is a web site. Google is based on the nature of the Web and its vast structure linking as an indicator of an individual page value.

Having a higher Page Rank means higher probability of being in the top of searches. The links are the basis of page rank - sites that are less known is because they are so important and have very few people who joins them. Those sites with thousands of incoming links, Google looks like a worthwhile site.

Amount inbound links

Do not fall into the networks of connection or link Webrings, and never pay anyone that promises to bring links.

Repeat visits (encourage)

Use at least one form of conversion for lead (keep as short and sweet)

Increased visits to your site by regular mail mail / newsletter marketing campaigns

Add a "bookmark this page" to your site so customers can easily return

Add an "email this page to a friend" link to your site

Your website address should be printed on all elements of marketing and business, and your email signature

Start a blog - it helps in many ways: it keeps open communication between you and your visitors if they allow comments, search engines index (and rank) of your site higher when you keep the contents of the new load, shows potential customers that you care about their interests and provides greater opportunities for search engines (and customers) to find.

E-mail marketing continued with links to articles on your site.

Maintain a "working paper" is on the site. For example, I have an item that remains up with future contests for designers and photographers. It is a great way to get repeat visits.

Submit articles to directories and sites bookmarking

This ensures that your website has an extensive web presence outside its own website. In addition, there will be more opportunities for prospects to find your company by adding greater visibility for your business.

Twitter, Technorati and all the kingdom media

The social media, bookmarks, article submissions, social networks can and should be used to its full potential of your business.

URL

Put keywords or phrases in the URL through the structure of the folder / directory or the name of the HTML page. Again, this provides more opportunities for engines search for keywords.

Be sure to print the URL on all marketing materials that have (business cards, posters, brochures, etc), and its email signature - Many people use this link.

Valid or Quality Links

The more inbound links from quality have to get to your site, the higher the Google Page Rank will be.

Writing in the forums, Q & A and other blogs

Many people will click on a signature a forum in response to someone's question. Be sure to take this opportunity to send the message traveled forums, blogs and forums Q & A for a "signature" that states your name and address of your business.

XHTML

The use of technologies such as XHTML, CSS and PHP, ensures fewer page faults, faster loading times for visitors and also eliminates the need for tables that can cause problems with search engines and accessibility.

XHTML limited code size naturally and ends with the simplicity of Google and other crawling robots.

Yahoo, Google, MSN - Add your URL

Although Google has the most searches per day, Yahoo and MSN are also very well traveled. Regularly check your position in popular search engines (Google, Yahoo, MSN), using keywords potential customers might use to find your site.

Zap Spam - Google Web simple guidelines:

Not hide keywords in their pages or use too many in the metatags, search engines may see this as a possible spam website and will not be indexed.

Do not use hidden text or links

Do not load pages with irrelevant keywords

Do not create multiple pages, subdomains, or domains with content duplicate

Do not use doorway pages.

About the Author

Michelle Crossley, http://www.studio1c.com, is an award-winning art director, graphic designer, illustrator and photographer, and an Adobe Photoshop and Illustrator guru. Ms. Crossley has worked on both Macintosh and PC platforms since 1989 in the areas of layout, design, logo development, website development, visual identity, desktop publishing, typographic design, photographic manipulation/restoration and computerized illustration.

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