Article Marketing is a free and effective way to increase traffic to your blogs and websites.

If I was only going to recommend one traffic generation strategy after setting up a “social networking Spider Web” pointing back to your blog, it would be a toss up between video and article marketing. But for now I am going to go with article marketing because it is easier to get started with. There is a reason why article marketing is so popular – it actually works!

Article marketing is one of the best ways to establish your credibility and draw attention to your sites. Article marketing is where you write articles about your niche or topic and you then submit them to article directories.  It lets you to provide valuable information, build trust with your readers, and become an authority figure, before making any kind of promotion.

When you write an article, come up with an eye-catching headline. Insert keywords and benefits to the reader into the headline so people will be more inclined to read it.

With your first sentence grab their attention and make them want to read more.

At the bottom of each article (usually in the Resource or Author box) you write, you are allowed to insert a link or two that links back to your website.  The Resource Box is perhaps the most important part of the article because this is the only section where you get to promote your site. It should restate the benefits to the reader. Many authors come up with a resource box that sounds like a strong sales pitch or an autobiography. People are not interested in hearing about your life – people want to know “what they will get out of it” or how they will benefit from what you are offering.

There are thousands of article directories that have “top rankings” with the search engines, and by you publishing your articles and links to them gives your site some huge advantages.

And, once your article is published in these high ranking directories, other bloggers, etc. will see your article and may publish it on their site or blog.  This creates even more back links to your site. Thus, it is quite common for just one of your articles to get you several high quality back links.

There are many ways to publish articles.  You can post them one at a time to the directories with “top rankings” or you can use automated tools that will publish to dozens, even hundreds of directories.

To start with, I do not suggest that you submit your article to every article directory you can find – instead just stick with the top few.  Hold off on submitting to more than five to 10 directories until you learn how to spin articles, how to avoid duplicate content penalties, and some of the article submitting tools available.

Here are some for you to consider:

For those of you that are ready to use an automated Article Submitter, I use and recommend Magic Article Submitter. It is very inexpensive, easy to use, and comes with a 90 day guarantee.

Tagged with: • • • • • • •

Filed under: "social networking spider webs" • Blog Spider Webs

Like this post? Subscribe to my RSS feed and get loads more!