36 Internal and External Linking in WordPress

WordPress Marketing Strategies

The Survival Skills Blog Project

In this post we are going to cover ways to correctly use and format links in your WordPress blog. We will cover internal and external (outbound) links.  Please do not confuse these with backlinks, which is an entirely different topic.

These are the tactics we are using on our Survival Skills and Gear project site. This is the project blog to prove that our WordPress Marketing Strategies work and that we will meet our goal of building an authority website, in a competitive niche, that we can monetize and make some money from.

Post this list next to you and do this for every post. Note: each article should be about one keyword only.

a) A Keyword should be in the title of the article

b) The same Keyword should be in the All in One SEO Title Tag field

c) The same Keyword should be in the All in One SEO Description Tag (plus others if you can get them to fit nicely).

d) Enter up to five keywords in the All in One SEO keywords field (I have given you some on the spreadsheet, but you may need to look at each article to find extra ones)

e) Some of the blogs have an “Excerpt” field that you will see when you are posting. This will need to be filled in on the blogs that have it. Eventually, all my blogs will have this field to fill in. This should be a 2-3 sentence keyword packed summary, introduction or overview of the article.

f) Make sure the Keyword is mentioned in each Article

g) Only ONE category should be checked for each

h) Enter only ONE tag (this should match the keyword that you are using in that article)

i) Cloak any Affiliate Links (Search Google for WordPress Link Cloaking) (We will cover this LATER)

j) Add a YouTube.com videos if that’s the writing method we are using.

k) Create two internal links. That is, link a keyword in the article to the URL of the website, the URL of the page with that keyword (we need to get the pages set up to be able to do this part), the URL of the category with that keyword. Have the link open in same window.

The easy way to create internal links is to open another copy of your website in a new window. Then, if you want to internal link to a category, click on the related category that you want to link to.  For example: in my Survival Skills and Gear blog, I clicked on the Survival First Aid category. As a result, http://survivalskillsandgear.com/category/survival-first-aid appears in the link at the top of the browser.  All you need to do is copy http://survivalskillsandgear.com/category/survival-first-aid and use it as the hyperlink for the term you are trying to link.

You can also do this for pages. If I click on the Survival First Aid page at the top of the blog, http://survivalskillsandgear.com/survival-first-aid displays.  You would then use this for creating your internal link.  For internal links, you want them to open in the same window.

l) Do one external link to an authority site for that keyword. Set the link to open in a New window. Links to external sites should be below the fold (you have to scroll down to see them). External links should link to sites that will help to give your site credibility.  For example, you can find an article on Wikepedia or the Red Cross on first aid kits and link your keyword to that article. For external links, you want them to open in a new window.

I am willing to bet you, that if you follow the above, post quality content for 3-4 months, and hold off on monetizing your site will ads and Affiliate Programs you will climb surprisingly vast in the search engine rankings. WordPress’ marketing tools are impressive – you just need to use the correctly.

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Filed under: Wordpress Marketing Strategies Course

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