The most important reason for having a blog is the purpose:  Why did you create it?  In our case, we created it as a core part of our business and so that we have a central forum for interacting and building relationships with our future and current customers.  Your blog also forms the center of your “social networking spider web” in that is the target for you to send all your social networking traffic to.

There are some people who choose to create a blog on their own, whereas others prefer to hire some pro to set things up for them. It really is easy if you learn to set up your own blog – there are thousands of videos online that will show you how.  My preference of course, is to use WordPress self-hosted blogs.

One of the most important items revolves around attracting traffic by identifying the keywords that are the highest in demand.  Keywords are nothing more than the search terms people use to find results on the web.  You want to make sure your blog title, description and articles use the right keywords.

Example:  If your business niche is Interior Design, you will want to use keywords like “interior design seattle” or “interior designers in seattle” in your blog description, in the titles of your posts and in the content of your posts.  If your keywords have a lot of competition you may need to get more specific and use what are called long tail keywords.  Example:  “high end interior designers seattle” or “luxury home interior designers seattle”.

As a blogger, you will therefore need to learn as many SEO secrets as you can, since you will have to optimize your blog content AND the social networking and bookmarking sites that you set up for your four or five primary keyword terms.  You want to use these keywords everywhere to drive traffic back to your site.

Another important issue when starting a blog is the content is king.  Keep in mind that the best sites are the ones that are personal in nature, come with highly interesting information and are not overt sales sites. Search engines love great content and visitors stick around longer if your blog has good articles and videos.

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