24 ozh Who Sees Ads

Internet Marketing Strategies

The Survival Skills Blog Project

In this posts we are going to cover the installation and use of the ozh Who Sees Ads WordPress plugin and why we need it in building our http://survivalskillsandgear.com authority site. This is a project blog we are working on with the goal of having authority website (in this case a blog) that we can monetize and make some money from.

For these next 10 or so posts you will need to know how to install wordpress plugins.  I suggest that you search on Youtube and find a couple of videos to watch on how to install them.

Who Sees Ads is an advanced ad management plugin that lets you decide who will see your ads, for instance Adsense, depending on user defined conditions. You can manage ads in your templates (eg sidebar.php) or within posts and pages.

For instance, you could consider the following criteria: Is the visitor a regular reader? Does this visitor come from a search engine? Is the visitor currently reading an old post, or something fresh?

The plugin allows for easily creating display rules with a very advanced user interface.

The main reason I use it is it allows me to display almost any ad, to any visitor.  It’s been proven by various analytic articles that regular readers come to your site for your content, and don’t click ads. On the other hands, new visitors, or people referred to your site by search engines, are likely to click ads.

Filed under: WordPress Marketing Strategies

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